Automate Zendesk & Klaviyo

Stop paying for mismatched spreadsheets. Sync data between Zendesk and Klaviyo in real-time, so you can manage your operations without the busywork.

Get This Workflow Built

Custom API Integration

Secure Data Transfer

Done-For-You Setup

How the Data Flows

graph LR
    subgraph Source ["Zendesk"]
        T1(["Fetch Custom Actions"])
    end
    
    subgraph Middleware ["Enterprise Integration Core"]
        W[CRON API
Poller] --> V{Validation
& Auth}
        V -->|Fail| DLQ[Dead Letter
Queue]
        V -->|Pass| Map[Data Mapping
& Transformation]
        Map --> Retry[Rate Limiting
& Retries]
    end
    
    subgraph Target ["Klaviyo"]
        A1(["Add Profile to List"])
    end

    T1 -->|JSON Payload| W
    Retry -->|Authenticated API POST| A1

    style Source fill:transparent,stroke:#cbd5e1,stroke-dasharray: 5 5
    style Target fill:transparent,stroke:#cbd5e1,stroke-dasharray: 5 5
    style Middleware fill:#f8fafc,stroke:#94a3b8,stroke-width:2px
    style T1 fill:#3b82f6,stroke:#fff,stroke-width:2px,color:#fff
    style W fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style V fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style Map fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style Retry fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style DLQ fill:#ef4444,stroke:#fff,stroke-width:1px,color:#fff
    style A1 fill:#e11d48,stroke:#fff,stroke-width:2px,color:#fff

When Zendesk and Klaviyo operate in isolation, customer support teams often miss critical insights about customer interactions. For instance, if a customer submits a support ticket regarding an email campaign, that ticket's details may not be reflected in Klaviyo, leading to missed opportunities for targeted follow-ups. The support team manually copies ticket information into Klaviyo, wasting valuable time and risking human error in data entry, such as incorrect email addresses or campaign IDs.

Top Ways to Automate Zendesk & Klaviyo

Automated Customer Follow-ups: Trigger personalized follow-up emails in Klaviyo based on Zendesk ticket resolutions, ensuring customers receive timely updates and enhancing satisfaction.
Segmented Marketing Campaigns: Automatically segment your Klaviyo audience based on Zendesk support interactions, allowing for targeted campaigns that address specific customer needs and behaviors.
Real-time Support Insights: Sync customer support data from Zendesk to Klaviyo in real-time, enabling marketing teams to craft messages that reflect the latest customer interactions and improve engagement rates.

How to Build the Zendesk → Klaviyo Sync

In Zendesk, configure a Standard Webhook that triggers on ticket creation or update. Set the webhook URL to your integration endpoint.
In the webhook payload, include relevant ticket data such as ticket.id, ticket.subject, ticket.description, and ticket.requester.email.
On your integration endpoint, listen for incoming POST requests from the Zendesk webhook. Extract the necessary fields from the payload.
Format the extracted data into a JSON object that matches Klaviyo's API requirements. Include fields like email, subject, and description.
Make a POST request to Klaviyo's API endpoint https://a.klaviyo.com/api/v1/people/ with the formatted JSON object to create or update a profile.

Developer Warnings & API Gotchas

Ensure that the ticket.requester.email field is always populated; otherwise, Klaviyo will reject the API request, leading to data loss.
When mapping Zendesk ticket fields to Klaviyo, be cautious about the data types; for example, Klaviyo may require certain fields to be strings, while Zendesk may send them as integers.
Be aware of the potential for duplicate entries in Klaviyo if the same email address is associated with multiple tickets; implement logic to check for existing profiles before making API calls.

Supported API Operations

We leverage official, stable endpoints to ensure secure data transfer. No deprecated legacy routes.

When this happens in Zendesk... Fetch Custom Actions

Do this in Klaviyo Add Profile to List
When this happens in Zendesk... List Groups

Do this in Klaviyo Add Tag to List
When this happens in Zendesk... New Action on Ticket

Do this in Klaviyo Add Tag to Segment
When this happens in Zendesk... New Admin

Do this in Klaviyo Create Event
When this happens in Zendesk... New Agent

Do this in Klaviyo Create List

SyncMatrix Experts

Available for Hire

We are an AI-powered automation team. We build custom, reliable API workflows that eliminate manual data entry.

Speak with an Integration Architect

We build custom API workflows that don't hit rate limits.

I can see you're looking at mapping Zendesk to Klaviyo. Tell me about your current setup—what's the specific bottleneck you're trying to automate right now?