Automate Zendesk & HubSpot

Stop paying for mismatched spreadsheets. Sync data between Zendesk and HubSpot in real-time, so you can manage your operations without the busywork.

Get This Workflow Built

Custom API Integration

Secure Data Transfer

Done-For-You Setup

How the Data Flows

graph LR
    subgraph Source ["Zendesk"]
        T1(["Fetch Custom Actions"])
    end
    
    subgraph Middleware ["Enterprise Integration Core"]
        W[CRON API
Poller] --> V{Validation
& Auth}
        V -->|Fail| DLQ[Dead Letter
Queue]
        V -->|Pass| Map[Data Mapping
& Transformation]
        Map --> Retry[Rate Limiting
& Retries]
    end
    
    subgraph Target ["HubSpot"]
        A1(["Add Contact to List"])
    end

    T1 -->|JSON Payload| W
    Retry -->|Authenticated API POST| A1

    style Source fill:transparent,stroke:#cbd5e1,stroke-dasharray: 5 5
    style Target fill:transparent,stroke:#cbd5e1,stroke-dasharray: 5 5
    style Middleware fill:#f8fafc,stroke:#94a3b8,stroke-width:2px
    style T1 fill:#3b82f6,stroke:#fff,stroke-width:2px,color:#fff
    style W fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style V fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style Map fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style Retry fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style DLQ fill:#ef4444,stroke:#fff,stroke-width:1px,color:#fff
    style A1 fill:#e11d48,stroke:#fff,stroke-width:2px,color:#fff

When Zendesk and Hubspot operate independently, customer support teams face significant challenges in tracking ticket statuses and customer interactions. For instance, if a support ticket is resolved in Zendesk, the corresponding contact in Hubspot may not reflect this update, leading to sales teams following up on unresolved issues. This misalignment forces support agents to manually update customer records in Hubspot, wasting valuable time that could be spent on addressing new tickets and improving customer satisfaction.

Top Ways to Automate Zendesk & HubSpot

Automated Ticket Creation: Instantly convert HubSpot form submissions into Zendesk support tickets, ensuring no customer inquiry goes unanswered and streamlining your support workflow.
Real-Time Customer Insights: Sync customer data between HubSpot and Zendesk to provide support agents with comprehensive customer profiles, enabling them to deliver personalized service based on previous interactions.
Feedback Loop Automation: Automatically trigger follow-up surveys in HubSpot after a Zendesk ticket is resolved, allowing you to gather valuable feedback and improve service quality without manual intervention.

How to Build the Zendesk → HubSpot Sync

In Zendesk, navigate to Admin > Extensions > Webhooks and create a new webhook. Use the endpoint https://api.hubapi.com/contacts/v1/contact/createOrUpdate/email/{email} to send data to Hubspot.
Set the webhook to trigger on the Ticket Solved event. Ensure the payload includes the ticket ID, customer email, and any relevant ticket details.
In your payload, format the JSON to include fields like {"properties":[{"property":"ticket_id","value":"{ticket_id}"},{"property":"ticket_status","value":"resolved"}]}.
In Hubspot, ensure the API key is included in the request header for authentication. Use POST method to send the data.
Test the integration by resolving a ticket in Zendesk and verifying that the contact in Hubspot is updated with the new ticket status.

Developer Warnings & API Gotchas

Ensure that the email field in Zendesk matches the format expected by Hubspot; otherwise, the contact may not be updated correctly.
Be cautious of the data types in the payload; Hubspot requires specific formats for properties, such as string vs. integer, which can lead to failed updates.
If multiple tickets are resolved for the same email, ensure that your logic handles updates correctly to avoid overwriting previous ticket statuses in Hubspot.

Supported API Operations

We leverage official, stable endpoints to ensure secure data transfer. No deprecated legacy routes.

When this happens in Zendesk... Fetch Custom Actions

Do this in HubSpot Add Contact to List
When this happens in Zendesk... List Groups

Do this in HubSpot Add Contact to Workflow
When this happens in Zendesk... New Action on Ticket

Do this in HubSpot Create Associations
When this happens in Zendesk... New Admin

Do this in HubSpot Create COS Blog Post
When this happens in Zendesk... New Agent

Do this in HubSpot Create CRM Object

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I can see you're looking at mapping Zendesk to HubSpot. Tell me about your current setup—what's the specific bottleneck you're trying to automate right now?