Automate Zendesk & Google Forms

Stop paying for mismatched spreadsheets. Sync data between Zendesk and Google Forms in real-time, so you can manage your operations without the busywork.

Get This Workflow Built

Custom API Integration

Secure Data Transfer

Done-For-You Setup

How the Data Flows

graph LR
    subgraph Source ["Zendesk"]
        T1(["Fetch Custom Actions"])
    end
    
    subgraph Middleware ["Enterprise Integration Core"]
        W[CRON API
Poller] --> V{Validation
& Auth}
        V -->|Fail| DLQ[Dead Letter
Queue]
        V -->|Pass| Map[Data Mapping
& Transformation]
        Map --> Retry[Rate Limiting
& Retries]
    end
    
    subgraph Target ["Google Forms"]
        A1(["API Action"])
    end

    T1 -->|JSON Payload| W
    Retry -->|Authenticated API POST| A1

    style Source fill:transparent,stroke:#cbd5e1,stroke-dasharray: 5 5
    style Target fill:transparent,stroke:#cbd5e1,stroke-dasharray: 5 5
    style Middleware fill:#f8fafc,stroke:#94a3b8,stroke-width:2px
    style T1 fill:#3b82f6,stroke:#fff,stroke-width:2px,color:#fff
    style W fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style V fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style Map fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style Retry fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style DLQ fill:#ef4444,stroke:#fff,stroke-width:1px,color:#fff
    style A1 fill:#e11d48,stroke:#fff,stroke-width:2px,color:#fff

When Zendesk and Google Forms operate independently, support tickets often require manual data entry into Google Forms for tracking customer feedback. This leads to lost information, such as customer email addresses and ticket IDs, which are crucial for follow-up actions. The support team spends hours duplicating data entry, increasing the chances of human error and delaying response times to customer inquiries.

Top Ways to Automate Zendesk & Google Forms

Automated Ticket Creation: Instantly convert Google Form submissions into Zendesk tickets, ensuring that no customer inquiry goes unanswered and reducing the manual workload on your support team.
Real-Time Notifications: Receive immediate alerts in Zendesk whenever a new form is submitted, allowing your team to prioritize and respond to customer needs promptly.
Centralized Reporting: Aggregate data from Google Forms directly into Zendesk for comprehensive reporting and analytics, enabling your team to identify trends and improve customer service strategies effectively.

How to Build the Zendesk → Google Forms Sync

In Zendesk, navigate to Admin > Extensions > Webhooks and create a new webhook. Set the endpoint URL to your Google Forms REST API endpoint for data insertion.
Configure the webhook to trigger on ticket creation and ticket updates. This will ensure that new and modified tickets send data to Google Forms.
In the webhook payload, include necessary fields such as 'ticket_id', 'customer_email', and 'ticket_description'. Ensure these fields are formatted as JSON.
On the Google Forms side, set up a REST API endpoint that accepts POST requests. This endpoint should be configured to parse the incoming JSON data.
Map the incoming JSON fields from Zendesk to the corresponding fields in Google Forms. For example, map 'ticket_id' to 'form_ticket_id', 'customer_email' to 'form_email', and 'ticket_description' to 'form_description'.
Test the integration by creating a new ticket in Zendesk and verifying that the data appears correctly in Google Forms.

Developer Warnings & API Gotchas

If the payload from Zendesk does not match the expected JSON structure in Google Forms, the data insertion will fail. Ensure that field names are consistent across both systems.
Be cautious of data types; for instance, if Zendesk sends 'ticket_id' as a string but Google Forms expects an integer, the API call will result in an error.
Monitor for duplicate entries in Google Forms, especially if the webhook is triggered multiple times for the same ticket update. Implement logic to check for existing entries before inserting new data.

SyncMatrix Experts

Available for Hire

We are an AI-powered automation team. We build custom, reliable API workflows that eliminate manual data entry.

Speak with an Integration Architect

We build custom API workflows that don't hit rate limits.

I can see you're looking at mapping Zendesk to Google Forms. Tell me about your current setup—what's the specific bottleneck you're trying to automate right now?