Automate Typeform & SendGrid

Stop paying for mismatched spreadsheets. Sync data between Typeform and SendGrid in real-time, so you can manage your operations without the busywork.

Get This Workflow Built

Custom API Integration

Secure Data Transfer

Done-For-You Setup

How the Data Flows

graph LR
    subgraph Source ["Typeform"]
        T1(["Agent Conversation Finished"])
    end
    
    subgraph Middleware ["Enterprise Integration Core"]
        W[CRON API
Poller] --> V{Validation
& Auth}
        V -->|Fail| DLQ[Dead Letter
Queue]
        V -->|Pass| Map[Data Mapping
& Transformation]
        Map --> Retry[Rate Limiting
& Retries]
    end
    
    subgraph Target ["SendGrid"]
        A1(["Create or Update Contact"])
    end

    T1 -->|JSON Payload| W
    Retry -->|Authenticated API POST| A1

    style Source fill:transparent,stroke:#cbd5e1,stroke-dasharray: 5 5
    style Target fill:transparent,stroke:#cbd5e1,stroke-dasharray: 5 5
    style Middleware fill:#f8fafc,stroke:#94a3b8,stroke-width:2px
    style T1 fill:#3b82f6,stroke:#fff,stroke-width:2px,color:#fff
    style W fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style V fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style Map fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style Retry fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style DLQ fill:#ef4444,stroke:#fff,stroke-width:1px,color:#fff
    style A1 fill:#e11d48,stroke:#fff,stroke-width:2px,color:#fff

When Typeform and Sendgrid operate independently, lead data collected through forms often requires manual entry into Sendgrid for email campaigns. This leads to potential errors, such as missing or incorrect email addresses, which can result in lost communication with potential customers. Marketing teams waste hours cross-referencing Typeform submissions with their Sendgrid lists, increasing the risk of sending emails to outdated or invalid contacts and ultimately hindering campaign effectiveness.

Top Ways to Automate Typeform & SendGrid

Automated Lead Nurturing: Instantly send personalized follow-up emails via SendGrid to every lead captured in Typeform, ensuring timely engagement and improved conversion rates.
Real-Time Data Sync: Automatically sync responses from Typeform to your CRM or email lists in SendGrid, eliminating manual data entry and ensuring your contact lists are always up-to-date.
Enhanced Reporting and Analytics: Generate comprehensive reports on form submissions and email performance by integrating data from both platforms, allowing for data-driven decision-making and optimized marketing strategies.

How to Build the Typeform → SendGrid Sync

In Typeform, navigate to the form you want to connect and set up a webhook. Use the endpoint: https://api.sendgrid.com/v3/mail/send for your Sendgrid integration.
Configure the webhook to trigger on form submission. The payload should include fields like email, name, and any other relevant data you want to capture.
In the webhook settings, ensure you select the POST method and set the content type to application/json.
In your Sendgrid API call, construct the JSON payload to include the extracted data from Typeform. For example: { "personalizations": [{ "to": [{ "email": "{{email}}" }] }], "from": { "email": "your-email@example.com" }, "subject": "Welcome!", "content": [{ "type": "text/plain", "value": "Hello {{name}}, welcome to our service!" }] }.
Test the integration by submitting a form in Typeform and confirming that the email is sent through Sendgrid with the correct data.

Developer Warnings & API Gotchas

Ensure that the email field in Typeform is validated correctly; if it’s empty or malformed, Sendgrid will reject the API call.
Be cautious about the data types being sent; for instance, if you send a number instead of a string for the email field, Sendgrid will not process it correctly.
Check that the webhook URL is publicly accessible; if it’s behind a firewall or requires authentication, Sendgrid will not be able to reach it.

Supported API Operations

We leverage official, stable endpoints to ensure secure data transfer. No deprecated legacy routes.

When this happens in Typeform... Agent Conversation Finished

Do this in SendGrid Create or Update Contact
When this happens in Typeform... Automation Contact Action

Do this in SendGrid Find List by Name
When this happens in Typeform... Fetch Custom Actions

Do this in SendGrid Send Email
When this happens in Typeform... List Forms

Do this in SendGrid Send Email (Legacy)

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I can see you're looking at mapping Typeform to SendGrid. Tell me about your current setup—what's the specific bottleneck you're trying to automate right now?