Automate Typeform & Klaviyo

Stop paying for mismatched spreadsheets. Sync data between Typeform and Klaviyo in real-time, so you can manage your operations without the busywork.

Get This Workflow Built

Custom API Integration

Secure Data Transfer

Done-For-You Setup

How the Data Flows

graph LR
    subgraph Source ["Typeform"]
        T1(["Agent Conversation Finished"])
    end
    
    subgraph Middleware ["Enterprise Integration Core"]
        W[CRON API
Poller] --> V{Validation
& Auth}
        V -->|Fail| DLQ[Dead Letter
Queue]
        V -->|Pass| Map[Data Mapping
& Transformation]
        Map --> Retry[Rate Limiting
& Retries]
    end
    
    subgraph Target ["Klaviyo"]
        A1(["Add Profile to List"])
    end

    T1 -->|JSON Payload| W
    Retry -->|Authenticated API POST| A1

    style Source fill:transparent,stroke:#cbd5e1,stroke-dasharray: 5 5
    style Target fill:transparent,stroke:#cbd5e1,stroke-dasharray: 5 5
    style Middleware fill:#f8fafc,stroke:#94a3b8,stroke-width:2px
    style T1 fill:#3b82f6,stroke:#fff,stroke-width:2px,color:#fff
    style W fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style V fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style Map fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style Retry fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style DLQ fill:#ef4444,stroke:#fff,stroke-width:1px,color:#fff
    style A1 fill:#e11d48,stroke:#fff,stroke-width:2px,color:#fff

When Typeform and Klaviyo operate independently, critical lead information can be lost. For instance, if a lead fills out a Typeform survey but the webhook isn't configured correctly, the data such as email addresses, names, and responses may not reach Klaviyo. This forces the marketing team to manually enter this data into Klaviyo, wasting hours each week and increasing the risk of human error, such as typos or omissions in contact details. Consequently, the marketing campaigns may target incomplete or incorrect lists, undermining engagement efforts.

Top Ways to Automate Typeform & Klaviyo

Automated Lead Capture: Instantly sync responses from Typeform to Klaviyo, ensuring that every lead is captured and categorized without manual intervention, allowing for immediate follow-up.
Personalized Email Campaigns: Utilize Typeform data to create tailored email sequences in Klaviyo, enhancing customer engagement through targeted messaging based on user preferences and responses.
Real-Time Analytics: Gain insights into user behavior by integrating Typeform responses with Klaviyo analytics, enabling data-driven decisions and optimizing marketing strategies for better performance.

How to Build the Typeform → Klaviyo Sync

In Typeform, navigate to the 'Integrations' section and select 'Webhooks'.
Set up a new webhook pointing to the Klaviyo API endpoint: https://a.klaviyo.com/api/v1/identify.
Configure the webhook to trigger on form submission to capture the payload, which includes fields like email, first_name, and last_name.
In the payload, ensure you extract form_response.answers to get the relevant user data.
Set the HTTP method to POST and include the necessary headers: Authorization: Klayvio-API-Key {YOUR_API_KEY} and Content-Type: application/json.
Construct the JSON body for the POST request using the extracted data:
{ "data": { "type": "profile", "attributes": { "email": "{{email}}", "first_name": "{{first_name}}", "last_name": "{{last_name}}" } } }
Test the webhook by submitting a Typeform entry and verify that the data appears in Klaviyo under the 'Profiles' section.

Developer Warnings & API Gotchas

If the Typeform field names do not exactly match the expected attributes in Klaviyo, the data will not be recorded correctly. Ensure that the JSON keys in the payload align with Klaviyo's API documentation.
When testing the webhook, be cautious of the data format; Klaviyo expects the email to be a valid format. Invalid emails will result in failed API calls.
Check for duplicate entries in Klaviyo. If the same Typeform submission is sent multiple times due to webhook misconfiguration, it may create multiple profiles for the same user.

Supported API Operations

We leverage official, stable endpoints to ensure secure data transfer. No deprecated legacy routes.

When this happens in Typeform... Agent Conversation Finished

Do this in Klaviyo Add Profile to List
When this happens in Typeform... Automation Contact Action

Do this in Klaviyo Add Tag to List
When this happens in Typeform... Fetch Custom Actions

Do this in Klaviyo Add Tag to Segment
When this happens in Typeform... List Forms

Do this in Klaviyo Create Event
When this happens in Typeform... List Workspaces

Do this in Klaviyo Create List

SyncMatrix Experts

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I can see you're looking at mapping Typeform to Klaviyo. Tell me about your current setup—what's the specific bottleneck you're trying to automate right now?