SyncMatrix.
Typeform logo + HubSpot logo

Automate Typeform & HubSpot

Stop paying for mismatched spreadsheets. Sync data between Typeform and HubSpot in real-time, so you can manage your operations without the busywork.

Get This Workflow Built
Custom API Integration
Secure Data Transfer
Done-For-You Setup

How the Data Flows

graph LR
    subgraph Source ["Typeform"]
        T1(["Agent Conversation Finished"])
    end
    
    subgraph Middleware ["Enterprise Integration Core"]
        W[CRON API
Poller] --> V{Validation
& Auth}
        V -->|Fail| DLQ[Dead Letter
Queue]
        V -->|Pass| Map[Data Mapping
& Transformation]
        Map --> Retry[Rate Limiting
& Retries]
    end
    
    subgraph Target ["HubSpot"]
        A1(["Add Contact to List"])
    end

    T1 -->|JSON Payload| W
    Retry -->|Authenticated API POST| A1

    style Source fill:transparent,stroke:#cbd5e1,stroke-dasharray: 5 5
    style Target fill:transparent,stroke:#cbd5e1,stroke-dasharray: 5 5
    style Middleware fill:#f8fafc,stroke:#94a3b8,stroke-width:2px
    style T1 fill:#3b82f6,stroke:#fff,stroke-width:2px,color:#fff
    style W fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style V fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style Map fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style Retry fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style DLQ fill:#ef4444,stroke:#fff,stroke-width:1px,color:#fff
    style A1 fill:#e11d48,stroke:#fff,stroke-width:2px,color:#fff
When Typeform is not integrated with Hubspot, leads generated from forms often require manual entry into the CRM. This process can lead to critical data loss, such as missing contact details or incorrect lead status. Sales teams spend hours cross-referencing Typeform responses with Hubspot records, leading to frustration and delays in follow-ups, ultimately impacting conversion rates and customer satisfaction.

Top Ways to Automate Typeform & HubSpot

  • Automated Lead Capture: Instantly transfer responses from Typeform surveys directly into HubSpot, ensuring that every lead is captured and categorized without manual input.
  • Dynamic Follow-Up Workflows: Trigger personalized email sequences in HubSpot based on Typeform responses, allowing for immediate and relevant follow-up that enhances customer engagement.
  • Real-Time Analytics Sync: Automatically sync Typeform data with HubSpot analytics, providing comprehensive insights into customer behavior and preferences, enabling data-driven marketing strategies.

How to Build the Typeform → HubSpot Sync

  1. In Typeform, navigate to the 'Connect' panel and select 'Webhooks'.
  2. Add a new webhook with the URL: https://api.hubapi.com/contacts/v1/contact/.
  3. Set the webhook to trigger on form submission, ensuring that the payload includes fields like email, first_name, and last_name.
  4. In the Hubspot API, configure your POST request to include the extracted data in the following JSON format: { "properties": [ { "property": "email", "value": "{email}" }, { "property": "firstname", "value": "{first_name}" }, { "property": "lastname", "value": "{last_name}" } ] }.
  5. Test the integration by submitting a Typeform entry and verifying that the data appears correctly in Hubspot.

Developer Warnings & API Gotchas

  • Ensure that the email field in Typeform is validated; otherwise, you may end up with invalid email formats in Hubspot, leading to failed API requests.
  • Watch for field name discrepancies; Hubspot expects firstname and lastname, while Typeform may use different field identifiers if not explicitly set.
  • Be cautious of the data types; Hubspot requires specific formats for certain properties, such as date fields, which must be in ISO 8601 format.

Supported API Operations

We leverage official, stable endpoints to ensure secure data transfer. No deprecated legacy routes.

  • When this happens in Typeform... Agent Conversation Finished
    Do this in HubSpot Add Contact to List
  • When this happens in Typeform... Automation Contact Action
    Do this in HubSpot Add Contact to Workflow
  • When this happens in Typeform... Fetch Custom Actions
    Do this in HubSpot Create Associations
  • When this happens in Typeform... List Forms
    Do this in HubSpot Create COS Blog Post
  • When this happens in Typeform... List Workspaces
    Do this in HubSpot Create CRM Object

SyncMatrix Experts

Available for Hire

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Speak with an Integration Architect

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I can see you're looking at mapping Typeform to HubSpot. Tell me about your current setup—what's the specific bottleneck you're trying to automate right now?