Automate Twilio & HubSpot

Stop paying for mismatched spreadsheets. Sync data between Twilio and HubSpot in real-time, so you can manage your operations without the busywork.

Get This Workflow Built

Custom API Integration

Secure Data Transfer

Done-For-You Setup

How the Data Flows

graph LR
    subgraph Source ["Twilio"]
        T1(["Fetch Custom Actions"])
    end
    
    subgraph Middleware ["Enterprise Integration Core"]
        W[CRON API
Poller] --> V{Validation
& Auth}
        V -->|Fail| DLQ[Dead Letter
Queue]
        V -->|Pass| Map[Data Mapping
& Transformation]
        Map --> Retry[Rate Limiting
& Retries]
    end
    
    subgraph Target ["HubSpot"]
        A1(["Add Contact to List"])
    end

    T1 -->|JSON Payload| W
    Retry -->|Authenticated API POST| A1

    style Source fill:transparent,stroke:#cbd5e1,stroke-dasharray: 5 5
    style Target fill:transparent,stroke:#cbd5e1,stroke-dasharray: 5 5
    style Middleware fill:#f8fafc,stroke:#94a3b8,stroke-width:2px
    style T1 fill:#3b82f6,stroke:#fff,stroke-width:2px,color:#fff
    style W fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style V fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style Map fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style Retry fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style DLQ fill:#ef4444,stroke:#fff,stroke-width:1px,color:#fff
    style A1 fill:#e11d48,stroke:#fff,stroke-width:2px,color:#fff

When Twilio and Hubspot operate separately, customer interactions can slip through the cracks. For instance, if a customer sends a message via Twilio, that interaction may not automatically create a corresponding contact activity in Hubspot. As a result, the sales team spends hours manually entering SMS logs into Hubspot, leading to incomplete customer profiles and missed follow-ups. This not only wastes valuable time but also hinders the team's ability to maintain a comprehensive view of customer engagement.

Top Ways to Automate Twilio & HubSpot

Automated Lead Notifications: Instantly notify your sales team via Twilio SMS whenever a new lead is captured in HubSpot, ensuring timely follow-ups and improved conversion rates.
Streamlined Customer Support: Automatically create HubSpot tickets from Twilio SMS conversations, allowing support teams to track and resolve customer issues efficiently without missing critical communication.
Personalized Marketing Campaigns: Trigger targeted SMS campaigns through Twilio based on customer behavior tracked in HubSpot, enhancing engagement and driving higher response rates.

How to Build the Twilio → HubSpot Sync

In your Twilio account, navigate to the 'Webhooks' section and set up a new webhook for incoming messages. Use the endpoint: https://your-server.com/twilio-webhook.
On your server, create an endpoint to listen for POST requests from Twilio. Extract the relevant data from the incoming payload, specifically From, Body, and Timestamp.
Next, format this data into a JSON object that matches Hubspot's API requirements for creating a new engagement. The structure should include contactId, type (set to 'SMS'), body (from Twilio), and timestamp.
Use Hubspot's Engagements API to POST this data to https://api.hubapi.com/engagements/v1/engagements. Ensure you include your Hubspot API key in the request header for authentication.
Test the integration by sending an SMS to your Twilio number and confirming that a new engagement appears in Hubspot.

Developer Warnings & API Gotchas

Ensure that the From number in the Twilio payload matches a contact in Hubspot; otherwise, the engagement will not link to any existing contact.
Be cautious with the Timestamp format; Hubspot expects it in Unix time format, while Twilio may provide it in a different format.
When extracting the Body from Twilio, watch for special characters that may need to be encoded before sending to Hubspot to avoid API errors.

Supported API Operations

We leverage official, stable endpoints to ensure secure data transfer. No deprecated legacy routes.

When this happens in Twilio... Fetch Custom Actions

Do this in HubSpot Add Contact to List
When this happens in Twilio... New Call

Do this in HubSpot Add Contact to Workflow
When this happens in Twilio... New Phone Number

Do this in HubSpot Create Associations
When this happens in Twilio... New Recording

Do this in HubSpot Create COS Blog Post
When this happens in Twilio... New SMS

Do this in HubSpot Create CRM Object

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I can see you're looking at mapping Twilio to HubSpot. Tell me about your current setup—what's the specific bottleneck you're trying to automate right now?