Automate Trello & HubSpot

Stop paying for mismatched spreadsheets. Sync data between Trello and HubSpot in real-time, so you can manage your operations without the busywork.

Get This Workflow Built

Custom API Integration

Secure Data Transfer

Done-For-You Setup

How the Data Flows

graph LR
    subgraph Source ["Trello"]
        T1(["Card Archived Legacy"])
    end
    
    subgraph Middleware ["Enterprise Integration Core"]
        W[CRON API
Poller] --> V{Validation
& Auth}
        V -->|Fail| DLQ[Dead Letter
Queue]
        V -->|Pass| Map[Data Mapping
& Transformation]
        Map --> Retry[Rate Limiting
& Retries]
    end
    
    subgraph Target ["HubSpot"]
        A1(["Add Contact to List"])
    end

    T1 -->|JSON Payload| W
    Retry -->|Authenticated API POST| A1

    style Source fill:transparent,stroke:#cbd5e1,stroke-dasharray: 5 5
    style Target fill:transparent,stroke:#cbd5e1,stroke-dasharray: 5 5
    style Middleware fill:#f8fafc,stroke:#94a3b8,stroke-width:2px
    style T1 fill:#3b82f6,stroke:#fff,stroke-width:2px,color:#fff
    style W fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style V fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style Map fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style Retry fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style DLQ fill:#ef4444,stroke:#fff,stroke-width:1px,color:#fff
    style A1 fill:#e11d48,stroke:#fff,stroke-width:2px,color:#fff

When Trello and Hubspot operate independently, project updates in Trello often fail to reflect in Hubspot, leading to missed opportunities. For instance, if a project status changes in Trello, the sales team may continue to chase leads that are already marked as completed. This results in wasted hours of follow-up calls and emails, as the sales team manually checks Trello for updates. The disconnect creates frustration and can lead to lost revenue due to outdated information.

Top Ways to Automate Trello & HubSpot

Automated Task Creation: Instantly create Trello cards from HubSpot deals or tasks, ensuring that your project management is always aligned with your sales pipeline.
Real-Time Updates: Synchronize updates between Trello and HubSpot, so that any changes in project status or customer information are reflected across both platforms, keeping all team members informed.
Streamlined Reporting: Generate comprehensive reports that pull data from both Trello and HubSpot, allowing for better insights into project progress and customer engagement without manual data entry.

How to Build the Trello → HubSpot Sync

In Trello, set up a standard webhook to listen for the 'card updated' event. The webhook should point to your server endpoint, e.g., https://yourserver.com/trello-webhook.
On your server, extract the payload data from Trello. Focus on the 'card.id', 'card.name', and 'card.labels' fields.
Map the Trello card data to Hubspot's contact properties. For example, use 'card.id' as the Hubspot 'external_id' and 'card.name' as the 'firstname' property.
Use Hubspot's REST API to insert or update the contact. Send a POST request to https://api.hubapi.com/contacts/v1/contact/createOrUpdate/email/{email} with the mapped data in the request body.
Ensure to handle the response from Hubspot to confirm whether the contact was created or updated successfully.

Developer Warnings & API Gotchas

Be cautious when mapping Trello labels to Hubspot properties; ensure that the labels exist in Hubspot to avoid data mismatches.
When extracting the 'card.id', ensure that it is unique across your Trello boards to prevent overwriting existing Hubspot contacts.
Consider the timing of the webhook triggers; if multiple updates occur in quick succession, you may need to implement a queuing mechanism to handle the requests properly.

Supported API Operations

We leverage official, stable endpoints to ensure secure data transfer. No deprecated legacy routes.

When this happens in Trello... Card Archived (Legacy)

Do this in HubSpot Add Contact to List
When this happens in Trello... Card Due

Do this in HubSpot Add Contact to Workflow
When this happens in Trello... Card Moved to List

Do this in HubSpot Create Associations
When this happens in Trello... Card Moved to List (Legacy)

Do this in HubSpot Create COS Blog Post
When this happens in Trello... Card Updated

Do this in HubSpot Create CRM Object

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I can see you're looking at mapping Trello to HubSpot. Tell me about your current setup—what's the specific bottleneck you're trying to automate right now?