SyncMatrix.
Stripe logo + HubSpot logo

Automate Stripe & HubSpot

Stop paying for mismatched spreadsheets. Sync data between Stripe and HubSpot in real-time, so you can manage your operations without the busywork.

Get This Workflow Built
Custom API Integration
Secure Data Transfer
Done-For-You Setup

How the Data Flows

graph LR
    subgraph Source ["Stripe"]
        T1(["Canceled Subscription"])
    end
    
    subgraph Middleware ["Enterprise Integration Core"]
        W[CRON API
Poller] --> V{Validation
& Auth}
        V -->|Fail| DLQ[Dead Letter
Queue]
        V -->|Pass| Map[Data Mapping
& Transformation]
        Map --> Retry[Rate Limiting
& Retries]
    end
    
    subgraph Target ["HubSpot"]
        A1(["Add Contact to List"])
    end

    T1 -->|JSON Payload| W
    Retry -->|Authenticated API POST| A1

    style Source fill:transparent,stroke:#cbd5e1,stroke-dasharray: 5 5
    style Target fill:transparent,stroke:#cbd5e1,stroke-dasharray: 5 5
    style Middleware fill:#f8fafc,stroke:#94a3b8,stroke-width:2px
    style T1 fill:#3b82f6,stroke:#fff,stroke-width:2px,color:#fff
    style W fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style V fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style Map fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style Retry fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style DLQ fill:#ef4444,stroke:#fff,stroke-width:1px,color:#fff
    style A1 fill:#e11d48,stroke:#fff,stroke-width:2px,color:#fff
When Stripe and Hubspot operate independently, the sales team faces significant challenges in tracking payment statuses. For instance, if a customer updates their payment method in Stripe, that change does not automatically reflect in Hubspot. As a result, the sales team may continue to follow up on invoices that have already been paid, wasting hours on unnecessary communications. Additionally, manual data entry of payment statuses into Hubspot leads to errors, creating discrepancies in the CRM that can affect customer relationships and sales forecasting.

Top Ways to Automate Stripe & HubSpot

  • Automated Payment Tracking: Instantly sync payment data from Stripe to HubSpot, ensuring your sales team has access to up-to-date transaction history, enabling them to engage customers with relevant insights.
  • Streamlined Lead Management: Automatically create and update HubSpot contacts based on Stripe transactions, allowing for more effective segmentation and targeted marketing campaigns that drive conversions.
  • Enhanced Reporting and Analytics: Generate comprehensive reports that combine sales and payment data, providing a holistic view of business performance and enabling data-driven decision-making.

How to Build the Stripe → HubSpot Sync

  1. Set up a webhook in Stripe to listen for the 'account.updated' event. This will notify you whenever there are changes to connected accounts.
  2. Extract the relevant payload data, specifically the 'id' of the account and the 'capabilities' field to determine payment method updates.
  3. Use the Hubspot API endpoint POST /contacts/v1/contact to insert or update the corresponding contact in Hubspot. Ensure to include the Stripe account ID in the properties to maintain a link between the two systems.
  4. For external accounts updates, listen for the 'external_account.created' and 'external_account.deleted' events in Stripe. Extract the 'account' and 'external_account' fields from the payload.
  5. Send a POST /contacts/v1/contact request to Hubspot to update the contact's external account information accordingly.

Developer Warnings & API Gotchas

  • Ensure that the data types for fields like 'payment status' in Stripe match the expected formats in Hubspot. Mismatched data types can lead to failed API calls.
  • Be cautious with the timing of updates; if a payment method is updated in Stripe but the corresponding Hubspot contact is not updated immediately, it can lead to confusion for sales reps who may see outdated information.
  • When handling the 'account.updated' event, verify that the 'capabilities' field is checked correctly to avoid processing irrelevant updates that do not affect payment methods.

Supported API Operations

We leverage official, stable endpoints to ensure secure data transfer. No deprecated legacy routes.

  • When this happens in Stripe... Canceled Subscription
    Do this in HubSpot Add Contact to List
  • When this happens in Stripe... Checkout Session Completed
    Do this in HubSpot Add Contact to Workflow
  • When this happens in Stripe... Create a billing meter event
    Do this in HubSpot Create Associations
  • When this happens in Stripe... Create a billing meter event adjustment
    Do this in HubSpot Create COS Blog Post
  • When this happens in Stripe... Create a webhook endpoint
    Do this in HubSpot Create CRM Object

SyncMatrix Experts

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I can see you're looking at mapping Stripe to HubSpot. Tell me about your current setup—what's the specific bottleneck you're trying to automate right now?