Square logo + Keap logo

Automate Square & Keap

Stop paying for mismatched spreadsheets. Sync data between Square and Keap in real-time, so you can manage your operations without the busywork.

Custom API Integration
Secure Data Transfer
Done-For-You Setup

How the Data Flows

graph LR
    subgraph Source ["Square"]
        T1(["Completed Payment"])
    end
    
    subgraph Middleware ["Enterprise Integration Core"]
        W[CRON API
Poller] --> V{Validation
& Auth} V -->|Fail| DLQ[Dead Letter
Queue] V -->|Pass| Map[Data Mapping
& Transformation] Map --> Retry[Rate Limiting
& Retries] end subgraph Target ["Keap"] A1(["Add a Product to an Invoice"]) end T1 -->|JSON Payload| W Retry -->|Authenticated API POST| A1 style Source fill:transparent,stroke:#cbd5e1,stroke-dasharray: 5 5 style Target fill:transparent,stroke:#cbd5e1,stroke-dasharray: 5 5 style Middleware fill:#f8fafc,stroke:#94a3b8,stroke-width:2px style T1 fill:#3b82f6,stroke:#fff,stroke-width:2px,color:#fff style W fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff style V fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff style Map fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff style Retry fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff style DLQ fill:#ef4444,stroke:#fff,stroke-width:1px,color:#fff style A1 fill:#e11d48,stroke:#fff,stroke-width:2px,color:#fff
When Square and Keap operate independently, payment data from Square does not automatically populate in Keap, causing significant delays in customer follow-up. For example, when a customer makes a payment, the transaction details such as amount and customer ID are lost in transit, leading to manual data entry by the sales team. This not only wastes time but also increases the risk of human error, as sales representatives may input incorrect information, resulting in miscommunication and customer dissatisfaction.

Top Ways to Automate Square & Keap

  • Automated Customer Onboarding: Streamline the onboarding process by automatically transferring new customer data from Square to Keap, ensuring that every new client receives timely follow-ups and personalized communication without manual input.
  • Real-Time Sales Reporting: Generate accurate sales reports by syncing transaction data from Square directly into Keap, allowing for real-time insights into sales performance and customer behavior, thus enabling informed decision-making.
  • Targeted Marketing Campaigns: Leverage customer purchase history from Square to create targeted marketing campaigns in Keap, ensuring that your messaging resonates with specific customer segments and drives higher engagement and conversion rates.

How to Build the Square → Keap Sync

  1. Set up a webhook in Square to listen for the 'payment.created' event. This will trigger every time a new payment is processed.
  2. In the webhook configuration, ensure you extract relevant payload data including 'id', 'amount', 'customer_id', and 'created_at'.
  3. Use the Keap REST API endpoint POST /contacts to create or update a contact based on the 'customer_id' received from Square.
  4. Map the extracted data: set 'id' to 'external_id', 'amount' to 'custom_fields.amount', and 'created_at' to 'custom_fields.payment_date' in your API request.
  5. Test the integration by processing a payment in Square and verifying that the data appears correctly in Keap.

Developer Warnings & API Gotchas

  • Ensure that the 'customer_id' from Square matches the 'external_id' in Keap; mismatches can lead to failed updates.
  • Be cautious with the data types; for example, 'amount' should be formatted as a string with two decimal places to avoid errors in Keap.
  • Check the payload size limits for the Keap API; if the data exceeds the limit, it may result in incomplete entries or API rejection.

Supported API Operations

We leverage official, stable endpoints to ensure secure data transfer. No deprecated legacy routes.

  • When this happens in Square... Completed Payment
    Do this in Keap Add a Product to an Invoice
  • When this happens in Square... Fetch Custom Actions
    Do this in Keap Create Company
  • When this happens in Square... Item Variation
    Do this in Keap Create Invoice
  • When this happens in Square... List Appointment Service
    Do this in Keap Create Note
  • When this happens in Square... Locations
    Do this in Keap Create Product

SyncMatrix Experts

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I can see you're looking at mapping Square to Keap. Tell me about your current setup—what's the specific bottleneck you're trying to automate right now?