Automate SendGrid & Typeform

Stop paying for mismatched spreadsheets. Sync data between SendGrid and Typeform in real-time, so you can manage your operations without the busywork.

Get This Workflow Built

Custom API Integration

Secure Data Transfer

Done-For-You Setup

How the Data Flows

graph LR
    subgraph Source ["SendGrid"]
        T1(["Email Templates List"])
    end
    
    subgraph Middleware ["Enterprise Integration Core"]
        W[CRON API
Poller] --> V{Validation
& Auth}
        V -->|Fail| DLQ[Dead Letter
Queue]
        V -->|Pass| Map[Data Mapping
& Transformation]
        Map --> Retry[Rate Limiting
& Retries]
    end
    
    subgraph Target ["Typeform"]
        A1(["Create an Empty Form"])
    end

    T1 -->|JSON Payload| W
    Retry -->|Authenticated API POST| A1

    style Source fill:transparent,stroke:#cbd5e1,stroke-dasharray: 5 5
    style Target fill:transparent,stroke:#cbd5e1,stroke-dasharray: 5 5
    style Middleware fill:#f8fafc,stroke:#94a3b8,stroke-width:2px
    style T1 fill:#3b82f6,stroke:#fff,stroke-width:2px,color:#fff
    style W fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style V fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style Map fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style Retry fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style DLQ fill:#ef4444,stroke:#fff,stroke-width:1px,color:#fff
    style A1 fill:#e11d48,stroke:#fff,stroke-width:2px,color:#fff

When Sendgrid and Typeform operate independently, valuable form submission data often gets lost. For example, when a user submits a Typeform with their email address and preferences, that data must be manually entered into Sendgrid for email campaigns. This manual entry not only consumes hours of the marketing team's time each week but also increases the risk of human error, such as typos in email addresses, leading to undelivered messages and missed engagement opportunities.

Top Ways to Automate SendGrid & Typeform

Automated Lead Capture: Instantly transfer new Typeform submissions to SendGrid, ensuring that every lead is captured and followed up with in real-time, enhancing your response rate and customer engagement.
Personalized Email Campaigns: Automatically segment Typeform responses in SendGrid to create targeted email campaigns based on user preferences, improving open rates and conversion metrics.
Streamlined Feedback Loop: Collect feedback through Typeform and automatically trigger follow-up emails via SendGrid, ensuring that your customers feel heard and valued, while also gathering insights for continuous improvement.

How to Build the SendGrid → Typeform Sync

In your Sendgrid account, navigate to the Webhooks section and configure a Standard Webhook to listen for the 'form_submission' event from Typeform.
Set the webhook URL to your server endpoint that will handle incoming requests, e.g., https://yourserver.com/api/sendgrid-webhook.
In your server code, parse the incoming JSON payload to extract relevant data such as email, name, and preferences from the Sendgrid webhook.
Use the Typeform REST API to insert the extracted data into Typeform. Make a POST request to https://api.typeform.com/forms/{form_id}/responses.
Ensure your POST request includes the required headers: Authorization: Bearer YOUR_TYPEFORM_API_KEY and Content-Type: application/json.
Format the body of your POST request to include the extracted data in the Typeform response structure, ensuring to map fields correctly.

Developer Warnings & API Gotchas

Ensure that the email address extracted from the Sendgrid payload is validated before sending it to Typeform, as Typeform may reject invalid email formats.
Be cautious with the mapping of preferences; if the Typeform expects an array and the Sendgrid payload sends a string, this will cause a data mismatch error.
When parsing the JSON from Sendgrid, confirm that the payload structure has not changed, as any alterations could lead to missing fields in your Typeform submission.

Supported API Operations

We leverage official, stable endpoints to ensure secure data transfer. No deprecated legacy routes.

When this happens in SendGrid... Email Templates List

Do this in Typeform Create an Empty Form
When this happens in SendGrid... Fetch Custom Actions

Do this in Typeform Duplicates an Existing Form

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I can see you're looking at mapping SendGrid to Typeform. Tell me about your current setup—what's the specific bottleneck you're trying to automate right now?