Automate SendGrid & HubSpot

Stop paying for mismatched spreadsheets. Sync data between SendGrid and HubSpot in real-time, so you can manage your operations without the busywork.

Get This Workflow Built

Custom API Integration

Secure Data Transfer

Done-For-You Setup

How the Data Flows

graph LR
    subgraph Source ["SendGrid"]
        T1(["Email Templates List"])
    end
    
    subgraph Middleware ["Enterprise Integration Core"]
        W[CRON API
Poller] --> V{Validation
& Auth}
        V -->|Fail| DLQ[Dead Letter
Queue]
        V -->|Pass| Map[Data Mapping
& Transformation]
        Map --> Retry[Rate Limiting
& Retries]
    end
    
    subgraph Target ["HubSpot"]
        A1(["Add Contact to List"])
    end

    T1 -->|JSON Payload| W
    Retry -->|Authenticated API POST| A1

    style Source fill:transparent,stroke:#cbd5e1,stroke-dasharray: 5 5
    style Target fill:transparent,stroke:#cbd5e1,stroke-dasharray: 5 5
    style Middleware fill:#f8fafc,stroke:#94a3b8,stroke-width:2px
    style T1 fill:#3b82f6,stroke:#fff,stroke-width:2px,color:#fff
    style W fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style V fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style Map fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style Retry fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style DLQ fill:#ef4444,stroke:#fff,stroke-width:1px,color:#fff
    style A1 fill:#e11d48,stroke:#fff,stroke-width:2px,color:#fff

When Sendgrid and Hubspot operate independently, valuable customer engagement data can be lost. For instance, if a marketing team sends an email campaign through Sendgrid, the open and click rates are recorded in Sendgrid but not reflected in Hubspot. This results in manual data entry where the marketing team must extract metrics from Sendgrid and input them into Hubspot, wasting hours each week and risking human error in the data transfer. Consequently, the sales team lacks real-time insights into customer interactions, hindering their follow-up efforts.

Top Ways to Automate SendGrid & HubSpot

Automated Lead Synchronization: Instantly sync leads captured in HubSpot with SendGrid, ensuring that your email marketing lists are always up-to-date and that no potential customer falls through the cracks.
Personalized Email Campaigns: Leverage HubSpot's rich customer data to create targeted email campaigns in SendGrid, enhancing engagement through tailored messaging based on user behavior and preferences.
Comprehensive Performance Tracking: Automatically import SendGrid email performance metrics into HubSpot, allowing for real-time analysis of campaign effectiveness and enabling data-driven decisions to optimize future marketing strategies.

How to Build the SendGrid → HubSpot Sync

In your Sendgrid account, navigate to the Webhooks section and create a new webhook for event notifications. Set the endpoint URL to your server that will handle incoming requests.
Configure the webhook to listen for specific events such as 'open' and 'click'. This will send payload data including email address, event type, and timestamp.
On your server, implement an endpoint (e.g., POST /api/sendgrid-events) to receive the webhook payload. Extract the relevant data: email address, event type, and timestamp from the incoming JSON payload.
Using the Hubspot API, format the extracted data into the appropriate structure for a contact property update. For example, use the endpoint POST /contacts/v1/contact/email/{email}/profile to update the contact's engagement metrics.
Send the formatted data to Hubspot using the previously mentioned endpoint, ensuring to include the required authentication headers.

Developer Warnings & API Gotchas

Ensure the email address extracted from Sendgrid matches the format used in Hubspot, as discrepancies in casing or additional spaces can lead to failed updates.
When handling multiple events for the same email address, implement logic to aggregate metrics (e.g., count opens and clicks) before sending to Hubspot to avoid overwriting previous data.
Be cautious with the data types in the payload; Hubspot requires specific formats for timestamps (ISO 8601) and may reject improperly formatted data.

Supported API Operations

We leverage official, stable endpoints to ensure secure data transfer. No deprecated legacy routes.

When this happens in SendGrid... Email Templates List

Do this in HubSpot Add Contact to List
When this happens in SendGrid... Fetch Custom Actions

Do this in HubSpot Add Contact to Workflow

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I can see you're looking at mapping SendGrid to HubSpot. Tell me about your current setup—what's the specific bottleneck you're trying to automate right now?