Automate Monday & Klaviyo

Stop paying for mismatched spreadsheets. Sync data between Monday and Klaviyo in real-time, so you can manage your operations without the busywork.

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Custom API Integration

Secure Data Transfer

Done-For-You Setup

How the Data Flows

graph LR
    subgraph Source ["Monday"]
        T1(["Any Column Value Changed in Board"])
    end
    
    subgraph Middleware ["Enterprise Integration Core"]
        W[CRON API
Poller] --> V{Validation
& Auth}
        V -->|Fail| DLQ[Dead Letter
Queue]
        V -->|Pass| Map[Data Mapping
& Transformation]
        Map --> Retry[Rate Limiting
& Retries]
    end
    
    subgraph Target ["Klaviyo"]
        A1(["Add Profile to List"])
    end

    T1 -->|JSON Payload| W
    Retry -->|Authenticated API POST| A1

    style Source fill:transparent,stroke:#cbd5e1,stroke-dasharray: 5 5
    style Target fill:transparent,stroke:#cbd5e1,stroke-dasharray: 5 5
    style Middleware fill:#f8fafc,stroke:#94a3b8,stroke-width:2px
    style T1 fill:#3b82f6,stroke:#fff,stroke-width:2px,color:#fff
    style W fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style V fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style Map fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style Retry fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style DLQ fill:#ef4444,stroke:#fff,stroke-width:1px,color:#fff
    style A1 fill:#e11d48,stroke:#fff,stroke-width:2px,color:#fff

When Monday and Klaviyo operate in isolation, project updates in Monday can take hours to reflect in marketing campaigns. For instance, if a project status changes from 'In Progress' to 'Completed' in Monday, the marketing team may continue sending emails based on outdated information. This results in wasted resources as the marketing team might send promotional content for a product that is no longer available, leading to customer dissatisfaction and wasted ad spend. The marketing team is left manually checking project statuses, which consumes valuable time that could be spent on strategy.

Top Ways to Automate Monday & Klaviyo

Automated Lead Management: Seamlessly transfer leads captured in Klaviyo to monday.com, ensuring your sales team has immediate access to the latest prospects for timely follow-ups.
Real-Time Campaign Tracking: Automatically sync campaign performance data from Klaviyo to monday.com, allowing project managers to monitor marketing effectiveness and adjust strategies in real-time.
Task Automation for Marketing Teams: Create automated tasks in monday.com based on Klaviyo engagement metrics, ensuring your marketing team can prioritize efforts on high-value leads and optimize outreach strategies.

How to Build the Monday → Klaviyo Sync

In Monday, create a standard webhook that triggers on the 'Status Change' event for your project board.
Configure the webhook to listen for changes specifically to the status column. Set the webhook URL to point to your server endpoint that will handle the data.
In your server code, extract the relevant payload data from the webhook, specifically the 'itemId' and the updated 'status' value.
Using the Klaviyo REST API, prepare a POST request to the '/api/v1/metrics/timeline/' endpoint.
In the POST request, include the necessary JSON body that specifies the event type (e.g., 'Project Status Update'), and map the 'itemId' to a Klaviyo identifier and the 'status' to a corresponding property in Klaviyo.
Test the integration by changing a project status in Monday and verifying that the event appears in Klaviyo.

Developer Warnings & API Gotchas

Ensure that the 'itemId' from Monday is correctly mapped to the corresponding Klaviyo profile; mismatches can lead to data being sent to the wrong recipient.
Be cautious with the data types; Klaviyo may expect certain fields (like status) to be in specific formats (e.g., string vs. integer), which can cause API errors if not aligned.
When handling multiple status updates in quick succession, ensure your server logic can handle concurrent requests to avoid overwriting data or creating duplicate entries in Klaviyo.

Supported API Operations

We leverage official, stable endpoints to ensure secure data transfer. No deprecated legacy routes.

When this happens in Monday... Any Column Value Changed in Board

Do this in Klaviyo Add Profile to List
When this happens in Monday... Board Columns - Dynamic

Do this in Klaviyo Add Tag to List
When this happens in Monday... Board Columns For Search - Dynamic

Do this in Klaviyo Add Tag to Segment
When this happens in Monday... Board Date Columns - Dynamic

Do this in Klaviyo Create Event
When this happens in Monday... Board Dropdown Columns - Dynamic

Do this in Klaviyo Create List

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I can see you're looking at mapping Monday to Klaviyo. Tell me about your current setup—what's the specific bottleneck you're trying to automate right now?