Automate Monday & HubSpot

Stop paying for mismatched spreadsheets. Sync data between Monday and HubSpot in real-time, so you can manage your operations without the busywork.

Get This Workflow Built

Custom API Integration

Secure Data Transfer

Done-For-You Setup

How the Data Flows

graph LR
    subgraph Source ["Monday"]
        T1(["Any Column Value Changed in Board"])
    end
    
    subgraph Middleware ["Enterprise Integration Core"]
        W[CRON API
Poller] --> V{Validation
& Auth}
        V -->|Fail| DLQ[Dead Letter
Queue]
        V -->|Pass| Map[Data Mapping
& Transformation]
        Map --> Retry[Rate Limiting
& Retries]
    end
    
    subgraph Target ["HubSpot"]
        A1(["Add Contact to List"])
    end

    T1 -->|JSON Payload| W
    Retry -->|Authenticated API POST| A1

    style Source fill:transparent,stroke:#cbd5e1,stroke-dasharray: 5 5
    style Target fill:transparent,stroke:#cbd5e1,stroke-dasharray: 5 5
    style Middleware fill:#f8fafc,stroke:#94a3b8,stroke-width:2px
    style T1 fill:#3b82f6,stroke:#fff,stroke-width:2px,color:#fff
    style W fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style V fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style Map fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style Retry fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style DLQ fill:#ef4444,stroke:#fff,stroke-width:1px,color:#fff
    style A1 fill:#e11d48,stroke:#fff,stroke-width:2px,color:#fff

When Monday and HubSpot operate independently, project updates in Monday often fail to reflect in HubSpot, leading to lost opportunities in sales follow-ups. For instance, if a project status changes from 'In Progress' to 'Completed' in Monday, the sales team may continue to pursue leads based on outdated project information. This results in wasted hours for the sales team, who manually check project statuses in Monday before updating records in HubSpot, creating a lag in communication and potential revenue loss.

Top Ways to Automate Monday & HubSpot

Automated Lead Management: Instantly sync new leads from HubSpot to monday.com, ensuring your sales team has real-time access to potential opportunities without manual data entry.
Streamlined Project Updates: Automatically update project statuses in monday.com based on actions taken in HubSpot, keeping all stakeholders informed and aligned without the need for constant check-ins.
Enhanced Reporting and Analytics: Generate comprehensive reports that combine data from both platforms, providing insights into project performance and customer engagement, enabling data-driven decision-making.

How to Build the Monday → HubSpot Sync

In Monday, create a Standard Webhook that triggers on the 'Change Status' event for your projects.
Configure the webhook to send a POST request to your designated endpoint, including the following payload: { "status": "{{status}}", "project_id": "{{project_id}}" }.
On your server, listen for incoming webhook requests at the specified endpoint. Extract the 'status' and 'project_id' from the payload.
Use the HubSpot API to insert or update the project status. Make a POST request to https://api.hubapi.com/crm/v3/objects/projects with the following payload: { "properties": { "id": "{{project_id}}", "status": "{{status}}" } }.
Ensure that the response from HubSpot is logged for error handling and verification.

Developer Warnings & API Gotchas

Ensure the 'project_id' in the Monday webhook matches the corresponding identifier in HubSpot; mismatches can lead to updates being sent to the wrong project.
Be cautious with status values; HubSpot may have predefined statuses that do not match Monday's, requiring a mapping layer to translate these correctly.
Consider the timing of webhook triggers; if multiple status changes occur in quick succession, your server may receive overlapping requests, leading to race conditions in data updates.

Supported API Operations

We leverage official, stable endpoints to ensure secure data transfer. No deprecated legacy routes.

When this happens in Monday... Any Column Value Changed in Board

Do this in HubSpot Add Contact to List
When this happens in Monday... Board Columns - Dynamic

Do this in HubSpot Add Contact to Workflow
When this happens in Monday... Board Columns For Search - Dynamic

Do this in HubSpot Create Associations
When this happens in Monday... Board Date Columns - Dynamic

Do this in HubSpot Create COS Blog Post
When this happens in Monday... Board Dropdown Columns - Dynamic

Do this in HubSpot Create CRM Object

SyncMatrix Experts

Available for Hire

We are an AI-powered automation team. We build custom, reliable API workflows that eliminate manual data entry.

Speak with an Integration Architect

We build custom API workflows that don't hit rate limits.

I can see you're looking at mapping Monday to HubSpot. Tell me about your current setup—what's the specific bottleneck you're trying to automate right now?