Automate Mailchimp & Smartsheet

Stop paying for mismatched spreadsheets. Sync data between Mailchimp and Smartsheet in real-time, so you can manage your operations without the busywork.

Get This Workflow Built

Custom API Integration

Secure Data Transfer

Done-For-You Setup

How the Data Flows

graph LR
    subgraph Source ["Mailchimp"]
        T1(["Automation Emails Dynamic Dropdown"])
    end
    
    subgraph Middleware ["Enterprise Integration Core"]
        W[Webhook
Listener] --> V{Validation
& Auth}
        V -->|Fail| DLQ[Dead Letter
Queue]
        V -->|Pass| Map[Data Mapping
& Transformation]
        Map --> Retry[Rate Limiting
& Retries]
    end
    
    subgraph Target ["Smartsheet"]
        A1(["Add Attachment to Row"])
    end

    T1 -->|JSON Payload| W
    Retry -->|Authenticated API POST| A1

    style Source fill:transparent,stroke:#cbd5e1,stroke-dasharray: 5 5
    style Target fill:transparent,stroke:#cbd5e1,stroke-dasharray: 5 5
    style Middleware fill:#f8fafc,stroke:#94a3b8,stroke-width:2px
    style T1 fill:#3b82f6,stroke:#fff,stroke-width:2px,color:#fff
    style W fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style V fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style Map fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style Retry fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style DLQ fill:#ef4444,stroke:#fff,stroke-width:1px,color:#fff
    style A1 fill:#e11d48,stroke:#fff,stroke-width:2px,color:#fff

When Mailchimp and Smartsheet operate independently, marketing teams often face the challenge of tracking campaign performance. For instance, if a new subscriber is added to Mailchimp but not reflected in Smartsheet, project managers miss critical updates on campaign timelines. This leads to manual data entry where team members have to cross-reference lists, wasting hours each week as they input subscriber details into Smartsheet for project tracking.

Top Ways to Automate Mailchimp & Smartsheet

Automated Campaign Tracking: Instantly sync Mailchimp campaign data to Smartsheet, allowing your team to monitor performance metrics in real-time without manual updates.
Streamlined Project Management: Automatically create and update Smartsheet tasks based on Mailchimp campaign milestones, ensuring your marketing projects stay on track and deadlines are met.
Enhanced Collaboration: Facilitate better team communication by automatically sharing campaign insights and performance reports from Mailchimp directly into Smartsheet, keeping everyone aligned and informed.

How to Build the Mailchimp → Smartsheet Sync

In Mailchimp, navigate to the 'Webhooks' section of your account settings. Create a new webhook that listens for the 'subscribe' event on your audience list.
Set the webhook URL to your endpoint that will handle incoming data, for example, https://yourserver.com/mailchimp-webhook.
In your endpoint handler, extract the payload data, specifically the 'email_address', 'first_name', and 'last_name' fields from the webhook request.
Using the Smartsheet API, make a POST request to the https://api.smartsheet.com/2.0/sheets/{sheetId}/rows endpoint.
Format the data in the request body to include the extracted Mailchimp fields. For example, structure the JSON as follows: { "toTop": true, "rows": [{ "cells": [{ "columnId": {email_column_id}, "value": email_address}, { "columnId": {first_name_column_id}, "value": first_name}, { "columnId": {last_name_column_id}, "value": last_name}]}]} }.
Ensure your Smartsheet API token is included in the request headers for authorization.

Developer Warnings & API Gotchas

Ensure that the column IDs in Smartsheet correspond correctly to the fields being populated from Mailchimp; mismatches can lead to data being placed in the wrong columns.
Be aware of Mailchimp's payload structure; if additional fields are added in the future, your extraction logic must be updated accordingly to avoid missing critical data.
When handling multiple subscribers in a single webhook call, ensure your code can iterate through the array of subscribers to create multiple rows in Smartsheet, as failure to do so may result in only the first subscriber being processed.

Supported API Operations

We leverage official, stable endpoints to ensure secure data transfer. No deprecated legacy routes.

When this happens in Mailchimp... Automation Emails Dynamic Dropdown

Do this in Smartsheet Add Attachment to Row
When this happens in Mailchimp... Automations Dynamic Dropdown

Do this in Smartsheet Add Discussion to Row
When this happens in Mailchimp... Email Opened

Do this in Smartsheet Add Row to Sheet
When this happens in Mailchimp... Fetch Custom Actions

Do this in Smartsheet Copy Folder
When this happens in Mailchimp... Hidden trigger for static segments

Do this in Smartsheet Copy Row

SyncMatrix Experts

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I can see you're looking at mapping Mailchimp to Smartsheet. Tell me about your current setup—what's the specific bottleneck you're trying to automate right now?