Automate Klaviyo & Intercom

Stop paying for mismatched spreadsheets. Sync data between Klaviyo and Intercom in real-time, so you can manage your operations without the busywork.

Get This Workflow Built

Custom API Integration

Secure Data Transfer

Done-For-You Setup

How the Data Flows

graph LR
    subgraph Source ["Klaviyo"]
        T1(["Fetch Custom Actions"])
    end
    
    subgraph Middleware ["Enterprise Integration Core"]
        W[CRON API
Poller] --> V{Validation
& Auth}
        V -->|Fail| DLQ[Dead Letter
Queue]
        V -->|Pass| Map[Data Mapping
& Transformation]
        Map --> Retry[Rate Limiting
& Retries]
    end
    
    subgraph Target ["Intercom"]
        A1(["Add Event Legacy"])
    end

    T1 -->|JSON Payload| W
    Retry -->|Authenticated API POST| A1

    style Source fill:transparent,stroke:#cbd5e1,stroke-dasharray: 5 5
    style Target fill:transparent,stroke:#cbd5e1,stroke-dasharray: 5 5
    style Middleware fill:#f8fafc,stroke:#94a3b8,stroke-width:2px
    style T1 fill:#3b82f6,stroke:#fff,stroke-width:2px,color:#fff
    style W fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style V fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style Map fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style Retry fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style DLQ fill:#ef4444,stroke:#fff,stroke-width:1px,color:#fff
    style A1 fill:#e11d48,stroke:#fff,stroke-width:2px,color:#fff

When Klaviyo and Intercom operate independently, customer engagement data can become fragmented. For instance, if a user interacts with an email campaign in Klaviyo but does not receive corresponding support updates in Intercom, the support team may remain unaware of the user's recent activity. This results in the customer service team manually cross-referencing email engagement data with user profiles, wasting hours each week on data entry and updates that could be automated. As a result, valuable insights into customer behavior are lost, leading to missed opportunities for personalized support.

Top Ways to Automate Klaviyo & Intercom

Automated Customer Segmentation: Effortlessly sync customer data between Klaviyo and Intercom to create targeted segments based on behavior, purchase history, and engagement levels, ensuring your messaging is always relevant and timely.
Triggered Campaigns: Set up automated workflows that trigger personalized email campaigns in Klaviyo based on customer interactions in Intercom, enhancing engagement and driving conversions without manual intervention.
Real-Time Feedback Loop: Leverage customer feedback collected in Intercom to refine and optimize your email marketing strategies in Klaviyo, allowing for continuous improvement in customer experience and satisfaction.

How to Build the Klaviyo → Intercom Sync

In Klaviyo, navigate to the 'Webhooks' section and create a new webhook. Set the trigger to 'Hub Triggers' and choose the event that captures user engagement, such as 'Email Opened'.
Configure the webhook to send a POST request to your Intercom endpoint: https://api.intercom.io/users. Ensure the payload includes the necessary user identifiers such as email, first_name, and last_name extracted from Klaviyo.
In the webhook configuration, set the content type to 'application/json' and include a JSON body that maps Klaviyo data to Intercom fields, for instance: {"email": "{{ email }}", "first_name": "{{ first_name }}", "last_name": "{{ last_name }}"}.
In Intercom, ensure that the REST API is set up to accept incoming data from Klaviyo. Test the integration by triggering a sample event in Klaviyo and verifying that the user data appears correctly in Intercom.
Monitor the integration for any discrepancies and adjust the mapping as necessary to ensure all relevant user data is captured.

Developer Warnings & API Gotchas

Ensure that the email field in Klaviyo matches the format expected by Intercom; discrepancies in email formatting can lead to failed API calls.
Be cautious of user identifiers; if a user is not already in Intercom, the API will create a new user, which may lead to duplicate entries if not handled correctly.
When mapping fields, ensure that all required fields for Intercom are included in the payload; missing fields can cause the API to reject the request, resulting in data loss.

Supported API Operations

We leverage official, stable endpoints to ensure secure data transfer. No deprecated legacy routes.

When this happens in Klaviyo... Fetch Custom Actions

Do this in Intercom Add Event (Legacy)
When this happens in Klaviyo... Get List

Do this in Intercom Add Note
When this happens in Klaviyo... Get Metric

Do this in Intercom Add Tag to Contact
When this happens in Klaviyo... Get Tag

Do this in Intercom Add Tag to User (Legacy)
When this happens in Klaviyo... New Campaign

Do this in Intercom Add/Remove Tag on Company

SyncMatrix Experts

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I can see you're looking at mapping Klaviyo to Intercom. Tell me about your current setup—what's the specific bottleneck you're trying to automate right now?