Automate Keap & Zendesk

Stop paying for mismatched spreadsheets. Sync data between Keap and Zendesk in real-time, so you can manage your operations without the busywork.

Get This Workflow Built

Custom API Integration

Secure Data Transfer

Done-For-You Setup

How the Data Flows

graph LR
    subgraph Source ["Keap"]
        T1(["Get Affiliates"])
    end
    
    subgraph Middleware ["Enterprise Integration Core"]
        W[CRON API
Poller] --> V{Validation
& Auth}
        V -->|Fail| DLQ[Dead Letter
Queue]
        V -->|Pass| Map[Data Mapping
& Transformation]
        Map --> Retry[Rate Limiting
& Retries]
    end
    
    subgraph Target ["Zendesk"]
        A1(["Add Comment to Ticket"])
    end

    T1 -->|JSON Payload| W
    Retry -->|Authenticated API POST| A1

    style Source fill:transparent,stroke:#cbd5e1,stroke-dasharray: 5 5
    style Target fill:transparent,stroke:#cbd5e1,stroke-dasharray: 5 5
    style Middleware fill:#f8fafc,stroke:#94a3b8,stroke-width:2px
    style T1 fill:#3b82f6,stroke:#fff,stroke-width:2px,color:#fff
    style W fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style V fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style Map fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style Retry fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style DLQ fill:#ef4444,stroke:#fff,stroke-width:1px,color:#fff
    style A1 fill:#e11d48,stroke:#fff,stroke-width:2px,color:#fff

When Keap and Zendesk operate independently, sales teams often miss critical customer interactions. For instance, if a lead's status changes in Keap, that update may not reflect in Zendesk, leading to support agents responding to outdated information. This results in agents manually cross-referencing spreadsheets to verify customer data, wasting hours each week and risking customer satisfaction due to inconsistent information.

Top Ways to Automate Keap & Zendesk

Automated Lead Assignment: Instantly assign leads from Keap to the appropriate Zendesk agents based on predefined criteria, ensuring that inquiries are handled by the right team members without manual intervention.
Unified Customer Profiles: Automatically sync customer data between Keap and Zendesk, providing support agents with a comprehensive view of customer history and interactions, leading to more personalized and efficient service.
Streamlined Ticket Creation: Convert Keap tasks into Zendesk tickets automatically, allowing sales and support teams to track customer requests seamlessly and respond faster to customer needs.

How to Build the Keap → Zendesk Sync

In Keap, set up a Standard Webhook that triggers on the 'Contact Updated' event.
Configure the webhook to send a POST request to your server endpoint, e.g., https://yourserver.com/keap-webhook with the payload containing the updated contact details.
On your server, listen for incoming requests at the specified endpoint, extracting the relevant fields from the payload such as contactId, firstName, lastName, and email.
Construct a new JSON object with the extracted data, mapping it to Zendesk's required format for user creation or updates.
Use the Zendesk REST API endpoint https://yourdomain.zendesk.com/api/v2/users.json to POST the new user data. Ensure to include the necessary authentication headers using your Zendesk API token.
Test the integration by updating a contact in Keap and verifying that the corresponding user information is correctly updated in Zendesk.

Developer Warnings & API Gotchas

Ensure that the contactId from Keap is correctly matched to the external_id in Zendesk; otherwise, updates will create duplicate users instead of updating existing ones.
Be cautious with the data types; for example, Keap may send firstName and lastName as strings, while Zendesk requires them to be formatted correctly to avoid API errors.
Watch for null values in the payload; if a field in Keap is empty, ensure that your mapping logic accounts for this to prevent sending incomplete data to Zendesk.

Supported API Operations

We leverage official, stable endpoints to ensure secure data transfer. No deprecated legacy routes.

When this happens in Keap... Get Affiliates

Do this in Zendesk Add Comment to Ticket
When this happens in Keap... Get Companies

Do this in Zendesk Add Tag(s) to Ticket
When this happens in Keap... Get Contact

Do this in Zendesk Attach File to Ticket
When this happens in Keap... Get Custom Fields

Do this in Zendesk Create Organization
When this happens in Keap... Get Tags

Do this in Zendesk Create Request

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I can see you're looking at mapping Keap to Zendesk. Tell me about your current setup—what's the specific bottleneck you're trying to automate right now?