Automate Keap & SendGrid

Stop paying for mismatched spreadsheets. Sync data between Keap and SendGrid in real-time, so you can manage your operations without the busywork.

Get This Workflow Built

Custom API Integration

Secure Data Transfer

Done-For-You Setup

How the Data Flows

graph LR
    subgraph Source ["Keap"]
        T1(["Get Affiliates"])
    end
    
    subgraph Middleware ["Enterprise Integration Core"]
        W[CRON API
Poller] --> V{Validation
& Auth}
        V -->|Fail| DLQ[Dead Letter
Queue]
        V -->|Pass| Map[Data Mapping
& Transformation]
        Map --> Retry[Rate Limiting
& Retries]
    end
    
    subgraph Target ["SendGrid"]
        A1(["Create or Update Contact"])
    end

    T1 -->|JSON Payload| W
    Retry -->|Authenticated API POST| A1

    style Source fill:transparent,stroke:#cbd5e1,stroke-dasharray: 5 5
    style Target fill:transparent,stroke:#cbd5e1,stroke-dasharray: 5 5
    style Middleware fill:#f8fafc,stroke:#94a3b8,stroke-width:2px
    style T1 fill:#3b82f6,stroke:#fff,stroke-width:2px,color:#fff
    style W fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style V fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style Map fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style Retry fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style DLQ fill:#ef4444,stroke:#fff,stroke-width:1px,color:#fff
    style A1 fill:#e11d48,stroke:#fff,stroke-width:2px,color:#fff

When Keap and Sendgrid operate independently, lead data often becomes fragmented. For instance, when a new lead is added in Keap, the marketing team must manually enter this information into Sendgrid to ensure email campaigns reach the right audience. This manual entry not only wastes time but also increases the risk of human error, such as typos in email addresses or missing lead details, leading to ineffective communication and lost opportunities. Sales teams are left chasing leads that may not even exist in their email campaigns, resulting in decreased productivity.

Top Ways to Automate Keap & SendGrid

Automated Lead Nurturing: Seamlessly transfer leads from Keap to SendGrid, triggering personalized email campaigns based on user behavior and engagement, ensuring timely follow-ups that keep prospects warm.
Real-Time Data Synchronization: Maintain up-to-date contact information by automatically syncing changes between Keap and SendGrid, eliminating manual data entry and reducing the risk of errors.
Performance Tracking and Reporting: Automatically gather and analyze campaign performance metrics from SendGrid within Keap, providing actionable insights that empower your sales team to refine strategies and improve conversion rates.

How to Build the Keap → SendGrid Sync

Set up a webhook in Keap to listen for the 'contact.add' event. This will trigger whenever a new contact is created.
Configure the webhook to send a POST request to your designated endpoint, including the contact's first name, last name, email address, and any relevant tags.
On your server, create an endpoint that receives the webhook payload from Keap. Extract the 'firstName', 'lastName', and 'email' fields from the JSON payload.
Utilize the Sendgrid API to insert the new contact into your email list. Make a POST request to the Sendgrid endpoint '/v3/contactdb/recipients' with the extracted data formatted as JSON.
Ensure to handle any errors returned from Sendgrid, such as duplicate contacts or invalid email formats, and log these for review.

Developer Warnings & API Gotchas

Be cautious with the data types in the payload; Keap may send a string for the email field, while Sendgrid expects it in a specific format. Validate the email format before sending.
Watch for the potential absence of required fields in the webhook payload; if a contact is created without an email address, your integration will fail when attempting to add them to Sendgrid.
Ensure that the mapping of tags from Keap to Sendgrid is consistent; if tags are not properly defined in Sendgrid, they may not be applied correctly, affecting your segmentation strategy.

Supported API Operations

We leverage official, stable endpoints to ensure secure data transfer. No deprecated legacy routes.

When this happens in Keap... Get Affiliates

Do this in SendGrid Create or Update Contact
When this happens in Keap... Get Companies

Do this in SendGrid Find List by Name
When this happens in Keap... Get Contact

Do this in SendGrid Send Email
When this happens in Keap... Get Custom Fields

Do this in SendGrid Send Email (Legacy)

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I can see you're looking at mapping Keap to SendGrid. Tell me about your current setup—what's the specific bottleneck you're trying to automate right now?