Automate Keap & Pipedrive

Stop paying for mismatched spreadsheets. Sync data between Keap and Pipedrive in real-time, so you can manage your operations without the busywork.

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Custom API Integration

Secure Data Transfer

Done-For-You Setup

How the Data Flows

graph LR
    subgraph Source ["Keap"]
        T1(["Get Affiliates"])
    end
    
    subgraph Middleware ["Enterprise Integration Core"]
        W[CRON API
Poller] --> V{Validation
& Auth}
        V -->|Fail| DLQ[Dead Letter
Queue]
        V -->|Pass| Map[Data Mapping
& Transformation]
        Map --> Retry[Rate Limiting
& Retries]
    end
    
    subgraph Target ["Pipedrive"]
        A1(["Add Discount to Deal"])
    end

    T1 -->|JSON Payload| W
    Retry -->|Authenticated API POST| A1

    style Source fill:transparent,stroke:#cbd5e1,stroke-dasharray: 5 5
    style Target fill:transparent,stroke:#cbd5e1,stroke-dasharray: 5 5
    style Middleware fill:#f8fafc,stroke:#94a3b8,stroke-width:2px
    style T1 fill:#3b82f6,stroke:#fff,stroke-width:2px,color:#fff
    style W fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style V fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style Map fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style Retry fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style DLQ fill:#ef4444,stroke:#fff,stroke-width:1px,color:#fff
    style A1 fill:#e11d48,stroke:#fff,stroke-width:2px,color:#fff

When Keap and Pipedrive operate independently, sales teams often face the challenge of missing lead information. For instance, if a lead is updated in Keap with new contact details, this change may not reflect in Pipedrive, resulting in sales reps reaching out to outdated information. This discrepancy forces team members to manually cross-reference data, wasting valuable time and potentially losing sales opportunities due to miscommunication.

Top Ways to Automate Keap & Pipedrive

Automated Lead Syncing: Instantly transfer leads captured in Keap to Pipedrive, ensuring your sales team always has the latest information at their fingertips without manual data entry.
Streamlined Follow-Up Reminders: Set up automated reminders in Pipedrive for follow-ups based on customer interactions logged in Keap, ensuring no lead falls through the cracks.
Unified Reporting Dashboard: Generate comprehensive reports that pull data from both platforms, providing insights into sales performance and customer engagement without the hassle of cross-referencing data manually.

How to Build the Keap → Pipedrive Sync

In Keap, set up a Standard Webhook that triggers on the 'Contact Updated' event. This webhook should target your integration endpoint.
At your integration endpoint, listen for the incoming POST request from Keap. The payload will contain the updated contact information in JSON format.
Extract the relevant fields from the Keap payload, such as 'firstName', 'lastName', 'email', and 'phone'.
Construct a new JSON object with the extracted data, ensuring it matches the Pipedrive API requirements for creating or updating a person.
Use the Pipedrive REST API to POST the data to the '/persons' endpoint. If the person already exists, use the 'PUT' method on '/persons/{id}' to update their information.

Developer Warnings & API Gotchas

Ensure that the Keap webhook includes the 'id' of the contact so you can correlate it with the correct Pipedrive person. Failing to do so can lead to creating duplicate records.
When mapping fields, be cautious with data types; for example, Pipedrive requires phone numbers to be in a specific format. If the format from Keap differs, the API call will fail.
Be aware of the required fields in Pipedrive. If mandatory fields like 'name' or 'email' are missing from the Keap payload, the API will reject the insertion or update.

Supported API Operations

We leverage official, stable endpoints to ensure secure data transfer. No deprecated legacy routes.

When this happens in Keap... Get Affiliates

Do this in Pipedrive Add Discount to Deal
When this happens in Keap... Get Companies

Do this in Pipedrive Add Follower
When this happens in Keap... Get Contact

Do this in Pipedrive Add Label to Person
When this happens in Keap... Get Custom Fields

Do this in Pipedrive Add Product Variation
When this happens in Keap... Get Tags

Do this in Pipedrive Add Product to Deal

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I can see you're looking at mapping Keap to Pipedrive. Tell me about your current setup—what's the specific bottleneck you're trying to automate right now?