Automate Keap & Klaviyo

Stop paying for mismatched spreadsheets. Sync data between Keap and Klaviyo in real-time, so you can manage your operations without the busywork.

Get This Workflow Built

Custom API Integration

Secure Data Transfer

Done-For-You Setup

How the Data Flows

graph LR
    subgraph Source ["Keap"]
        T1(["Get Affiliates"])
    end
    
    subgraph Middleware ["Enterprise Integration Core"]
        W[CRON API
Poller] --> V{Validation
& Auth}
        V -->|Fail| DLQ[Dead Letter
Queue]
        V -->|Pass| Map[Data Mapping
& Transformation]
        Map --> Retry[Rate Limiting
& Retries]
    end
    
    subgraph Target ["Klaviyo"]
        A1(["Add Profile to List"])
    end

    T1 -->|JSON Payload| W
    Retry -->|Authenticated API POST| A1

    style Source fill:transparent,stroke:#cbd5e1,stroke-dasharray: 5 5
    style Target fill:transparent,stroke:#cbd5e1,stroke-dasharray: 5 5
    style Middleware fill:#f8fafc,stroke:#94a3b8,stroke-width:2px
    style T1 fill:#3b82f6,stroke:#fff,stroke-width:2px,color:#fff
    style W fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style V fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style Map fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style Retry fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style DLQ fill:#ef4444,stroke:#fff,stroke-width:1px,color:#fff
    style A1 fill:#e11d48,stroke:#fff,stroke-width:2px,color:#fff

When Keap and Klaviyo operate independently, lead data from Keap often fails to sync with Klaviyo, resulting in missed marketing opportunities. For example, when a new lead is added in Keap, the sales team manually enters this information into Klaviyo, leading to potential errors and delays in outreach. This manual process not only wastes the sales team's time but also risks sending marketing communications to outdated or incorrect contacts, ultimately impacting conversion rates.

Top Ways to Automate Keap & Klaviyo

Seamless Data Synchronization: Automatically sync customer data between Keap and Klaviyo, ensuring that your marketing lists are always up-to-date and accurate, eliminating manual data entry and reducing errors.
Personalized Marketing Campaigns: Leverage unified customer insights to create targeted email campaigns in Klaviyo based on behaviors tracked in Keap, enhancing engagement and conversion rates.
Automated Follow-Up Sequences: Set up automated workflows that trigger follow-up emails in Klaviyo based on customer actions recorded in Keap, ensuring timely communication and improved customer retention.

How to Build the Keap → Klaviyo Sync

In Keap, navigate to the 'Settings' section and select 'Webhooks'.
Create a new webhook and set it to trigger on the 'Contact Created' event. Use the endpoint URL for your Klaviyo API: https://a.klaviyo.com/api/events/.
In the webhook payload, include relevant fields such as 'first_name', 'last_name', 'email', and 'phone'. Ensure that the payload is formatted as JSON.
In Klaviyo, set up an API key with the necessary permissions to allow data insertion.
Configure Klaviyo to accept incoming data by mapping the fields from the Keap webhook to the appropriate Klaviyo properties.

Developer Warnings & API Gotchas

Ensure that the email field in Keap is validated before sending to Klaviyo; otherwise, invalid emails can cause the API to reject the insertion.
Be cautious with the data types; for instance, if Keap sends a date in a non-standard format, Klaviyo may not accept it, leading to failed entries.
Watch for duplicate entries in Klaviyo; if a contact is created in Keap but already exists in Klaviyo, it may lead to confusion in your marketing lists.

Supported API Operations

We leverage official, stable endpoints to ensure secure data transfer. No deprecated legacy routes.

When this happens in Keap... Get Affiliates

Do this in Klaviyo Add Profile to List
When this happens in Keap... Get Companies

Do this in Klaviyo Add Tag to List
When this happens in Keap... Get Contact

Do this in Klaviyo Add Tag to Segment
When this happens in Keap... Get Custom Fields

Do this in Klaviyo Create Event
When this happens in Keap... Get Tags

Do this in Klaviyo Create List

SyncMatrix Experts

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I can see you're looking at mapping Keap to Klaviyo. Tell me about your current setup—what's the specific bottleneck you're trying to automate right now?