Automate Keap & Intercom

Stop paying for mismatched spreadsheets. Sync data between Keap and Intercom in real-time, so you can manage your operations without the busywork.

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Custom API Integration

Secure Data Transfer

Done-For-You Setup

How the Data Flows

graph LR
    subgraph Source ["Keap"]
        T1(["Get Affiliates"])
    end
    
    subgraph Middleware ["Enterprise Integration Core"]
        W[CRON API
Poller] --> V{Validation
& Auth}
        V -->|Fail| DLQ[Dead Letter
Queue]
        V -->|Pass| Map[Data Mapping
& Transformation]
        Map --> Retry[Rate Limiting
& Retries]
    end
    
    subgraph Target ["Intercom"]
        A1(["Add Event Legacy"])
    end

    T1 -->|JSON Payload| W
    Retry -->|Authenticated API POST| A1

    style Source fill:transparent,stroke:#cbd5e1,stroke-dasharray: 5 5
    style Target fill:transparent,stroke:#cbd5e1,stroke-dasharray: 5 5
    style Middleware fill:#f8fafc,stroke:#94a3b8,stroke-width:2px
    style T1 fill:#3b82f6,stroke:#fff,stroke-width:2px,color:#fff
    style W fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style V fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style Map fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style Retry fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style DLQ fill:#ef4444,stroke:#fff,stroke-width:1px,color:#fff
    style A1 fill:#e11d48,stroke:#fff,stroke-width:2px,color:#fff

When Keap and Intercom operate independently, lead data often becomes fragmented. For instance, when a new lead is added in Keap, the sales team must manually input that same lead into Intercom to ensure customer support has the latest information. This not only doubles the workload for sales representatives but also increases the risk of human error, such as missing critical fields like email addresses or phone numbers. As a result, customer support may reach out to leads with outdated or incorrect information, leading to a poor customer experience.

Top Ways to Automate Keap & Intercom

Automated Lead Enrichment: Automatically sync new leads from Intercom to Keap, enriching your CRM with real-time customer interactions and data points, ensuring your sales team has the most up-to-date information at their fingertips.
Streamlined Customer Onboarding: Trigger personalized onboarding sequences in Keap based on user behavior tracked in Intercom, allowing you to deliver tailored content and support that enhances user engagement from day one.
Unified Customer Support Tracking: Automatically log customer interactions from Intercom into Keap, creating a comprehensive view of customer history that empowers your support team to provide timely and informed assistance.

How to Build the Keap → Intercom Sync

In Keap, set up a Standard Webhook that triggers on the 'Contact Created' event.
Configure the webhook to send a POST request to your server endpoint, e.g., https://your-server.com/keap-webhook.
On your server, listen for incoming POST requests from the Keap webhook. Extract the following payload data: contact.id, contact.firstName, contact.lastName, contact.email, and contact.phone. Ensure to validate the data for completeness.
Once validated, format the extracted data into the Intercom API structure, e.g., { "email": "contact.email", "name": "contact.firstName + ' ' + contact.lastName", "phone": "contact.phone" }.
Send a POST request to the Intercom API endpoint https://api.intercom.io/contacts with the formatted data and include the necessary authentication headers.

Developer Warnings & API Gotchas

Ensure that the email field is always present in the Keap webhook payload. If it's missing, Intercom will reject the contact creation request.
Intercom requires unique identifiers for contacts. If a contact with the same email already exists in Intercom, the API will update that contact instead of creating a new one, which may lead to unexpected data overwrites.
Be cautious with the formatting of phone numbers; Intercom expects a specific format (e.g., including country codes). If the format is incorrect, the API will reject the request.

Supported API Operations

We leverage official, stable endpoints to ensure secure data transfer. No deprecated legacy routes.

When this happens in Keap... Get Affiliates

Do this in Intercom Add Event (Legacy)
When this happens in Keap... Get Companies

Do this in Intercom Add Note
When this happens in Keap... Get Contact

Do this in Intercom Add Tag to Contact
When this happens in Keap... Get Custom Fields

Do this in Intercom Add Tag to User (Legacy)
When this happens in Keap... Get Tags

Do this in Intercom Add/Remove Tag on Company

SyncMatrix Experts

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I can see you're looking at mapping Keap to Intercom. Tell me about your current setup—what's the specific bottleneck you're trying to automate right now?