Automate Keap & HubSpot

Stop paying for mismatched spreadsheets. Sync data between Keap and HubSpot in real-time, so you can manage your operations without the busywork.

Get This Workflow Built

Custom API Integration

Secure Data Transfer

Done-For-You Setup

How the Data Flows

graph LR
    subgraph Source ["Keap"]
        T1(["Get Affiliates"])
    end
    
    subgraph Middleware ["Enterprise Integration Core"]
        W[CRON API
Poller] --> V{Validation
& Auth}
        V -->|Fail| DLQ[Dead Letter
Queue]
        V -->|Pass| Map[Data Mapping
& Transformation]
        Map --> Retry[Rate Limiting
& Retries]
    end
    
    subgraph Target ["HubSpot"]
        A1(["Add Contact to List"])
    end

    T1 -->|JSON Payload| W
    Retry -->|Authenticated API POST| A1

    style Source fill:transparent,stroke:#cbd5e1,stroke-dasharray: 5 5
    style Target fill:transparent,stroke:#cbd5e1,stroke-dasharray: 5 5
    style Middleware fill:#f8fafc,stroke:#94a3b8,stroke-width:2px
    style T1 fill:#3b82f6,stroke:#fff,stroke-width:2px,color:#fff
    style W fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style V fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style Map fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style Retry fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style DLQ fill:#ef4444,stroke:#fff,stroke-width:1px,color:#fff
    style A1 fill:#e11d48,stroke:#fff,stroke-width:2px,color:#fff

When Keap and HubSpot operate independently, lead information often becomes fragmented. For instance, when a new lead is added in Keap, the sales team must manually input that data into HubSpot, risking errors such as missing contact details or incorrect lead statuses. This manual entry not only consumes valuable time but also leads to discrepancies in lead tracking, making it difficult for marketing teams to analyze campaign effectiveness accurately.

Top Ways to Automate Keap & HubSpot

Automated Lead Syncing: Instantly synchronize leads between Keap and HubSpot, ensuring that your sales and marketing teams have access to the most up-to-date information without manual input.
Unified Customer Journey Tracking: Create a comprehensive view of customer interactions by automatically updating HubSpot with engagement data from Keap, allowing for more personalized marketing campaigns and improved customer experiences.
Streamlined Follow-Up Workflows: Set up automated follow-up sequences that trigger based on customer actions in either platform, ensuring timely communication and maximizing conversion rates.

How to Build the Keap → HubSpot Sync

In Keap, navigate to the 'Webhook' settings and create a new webhook. Set the trigger to 'Contact Created' and point it to your server endpoint, e.g., https://yourserver.com/webhook/keap-to-hubspot.
On your server, listen for POST requests at the specified endpoint. Extract the relevant payload data such as 'firstName', 'lastName', 'email', and 'phone'.
Construct a POST request to HubSpot's Contacts API endpoint: https://api.hubapi.com/contacts/v1/contact/. Include the extracted data in the JSON body formatted as follows:

{ "properties": [ { "property": "firstname", "value": "[firstName]" }, { "property": "lastname", "value": "[lastName]" }, { "property": "email", "value": "[email]" }, { "property": "phone", "value": "[phone]" } ] }

Ensure you include your HubSpot API key in the request header for authentication.
Test the integration by creating a new contact in Keap and verifying that it appears in HubSpot.

Developer Warnings & API Gotchas

Ensure that the data types in Keap match those expected by HubSpot. For example, if a phone number is stored in Keap as a string with formatting (e.g., '(123) 456-7890'), HubSpot may reject it unless it’s formatted correctly.
Be cautious with duplicate contacts. HubSpot may create a new contact if the email address is not checked against existing records before the POST request.
Monitor the payload size; if too much data is sent in one webhook call, it may exceed HubSpot's limits and cause failures in contact creation.

Supported API Operations

We leverage official, stable endpoints to ensure secure data transfer. No deprecated legacy routes.

When this happens in Keap... Get Affiliates

Do this in HubSpot Add Contact to List
When this happens in Keap... Get Companies

Do this in HubSpot Add Contact to Workflow
When this happens in Keap... Get Contact

Do this in HubSpot Create Associations
When this happens in Keap... Get Custom Fields

Do this in HubSpot Create COS Blog Post
When this happens in Keap... Get Tags

Do this in HubSpot Create CRM Object

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I can see you're looking at mapping Keap to HubSpot. Tell me about your current setup—what's the specific bottleneck you're trying to automate right now?