Automate Intercom & Typeform

Stop paying for mismatched spreadsheets. Sync data between Intercom and Typeform in real-time, so you can manage your operations without the busywork.

Get This Workflow Built

Custom API Integration

Secure Data Transfer

Done-For-You Setup

How the Data Flows

graph LR
    subgraph Source ["Intercom"]
        T1(["Contact Replied"])
    end
    
    subgraph Middleware ["Enterprise Integration Core"]
        W[CRON API
Poller] --> V{Validation
& Auth}
        V -->|Fail| DLQ[Dead Letter
Queue]
        V -->|Pass| Map[Data Mapping
& Transformation]
        Map --> Retry[Rate Limiting
& Retries]
    end
    
    subgraph Target ["Typeform"]
        A1(["Create an Empty Form"])
    end

    T1 -->|JSON Payload| W
    Retry -->|Authenticated API POST| A1

    style Source fill:transparent,stroke:#cbd5e1,stroke-dasharray: 5 5
    style Target fill:transparent,stroke:#cbd5e1,stroke-dasharray: 5 5
    style Middleware fill:#f8fafc,stroke:#94a3b8,stroke-width:2px
    style T1 fill:#3b82f6,stroke:#fff,stroke-width:2px,color:#fff
    style W fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style V fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style Map fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style Retry fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style DLQ fill:#ef4444,stroke:#fff,stroke-width:1px,color:#fff
    style A1 fill:#e11d48,stroke:#fff,stroke-width:2px,color:#fff

When Intercom and Typeform operate independently, customer inquiries submitted through Typeform often do not create corresponding support tickets in Intercom. For instance, if a user fills out a Typeform survey requesting assistance, that data must be manually entered into Intercom by the support team, leading to potential loss of context and delays in response time. This manual entry not only wastes valuable hours for the support team but also increases the risk of human error, such as misplacing customer details or failing to capture critical feedback.

Top Ways to Automate Intercom & Typeform

Automated Lead Capture: Instantly transfer responses from Typeform surveys into Intercom, creating new leads in real-time and ensuring that your sales team can act on insights without delay.
Personalized Follow-Ups: Trigger automated messages in Intercom based on specific Typeform responses, allowing for tailored communication that enhances customer engagement and satisfaction.
Comprehensive Reporting: Sync data between Typeform and Intercom to generate detailed reports on customer interactions and feedback, enabling data-driven decisions that improve product offerings and marketing strategies.

How to Build the Intercom → Typeform Sync

In Intercom, navigate to the 'Webhooks' section under 'Developer Hub' and create a new webhook. Set the trigger to 'New conversation' to listen for incoming messages.
Configure the webhook to send a POST request to your server endpoint, e.g., https://yourserver.com/intercom-webhook. Ensure the payload includes the user's email, message content, and any custom attributes.
On your server, implement an endpoint that extracts the relevant data from the incoming webhook payload. Specifically, capture the user's email and message content.
Next, use the Typeform REST API to create a new entry. Make a POST request to https://api.typeform.com/forms/{form_id}/responses with the extracted data. Include the user's email in the appropriate field and map the message content to the designated question in the Typeform.
Test the integration by submitting a sample inquiry through Typeform and verifying that a new entry appears in Typeform with the correct data from Intercom.

Developer Warnings & API Gotchas

Ensure that the Typeform fields are correctly mapped to the Intercom data; if the email field in Typeform is not set up to accept the format sent from Intercom, data will be lost.
Be cautious with payload size limits when sending data from Intercom to your server; if the message content exceeds the limit, it may truncate important information.
Check the response status from the Typeform API after the POST request; a failure to handle errors could result in silent data loss without any notification.

Supported API Operations

We leverage official, stable endpoints to ensure secure data transfer. No deprecated legacy routes.

When this happens in Intercom... Contact Replied

Do this in Typeform Create an Empty Form
When this happens in Intercom... Fetch Custom Actions

Do this in Typeform Duplicates an Existing Form
When this happens in Intercom... Lead Added Email

Do this in Typeform Update Dropdown, Multiple Choice or Ranking Question Options

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I can see you're looking at mapping Intercom to Typeform. Tell me about your current setup—what's the specific bottleneck you're trying to automate right now?