Automate Intercom & Trello

Stop paying for mismatched spreadsheets. Sync data between Intercom and Trello in real-time, so you can manage your operations without the busywork.

Get This Workflow Built

Custom API Integration

Secure Data Transfer

Done-For-You Setup

How the Data Flows

graph LR
    subgraph Source ["Intercom"]
        T1(["Contact Replied"])
    end
    
    subgraph Middleware ["Enterprise Integration Core"]
        W[CRON API
Poller] --> V{Validation
& Auth}
        V -->|Fail| DLQ[Dead Letter
Queue]
        V -->|Pass| Map[Data Mapping
& Transformation]
        Map --> Retry[Rate Limiting
& Retries]
    end
    
    subgraph Target ["Trello"]
        A1(["Add Attachment to Card"])
    end

    T1 -->|JSON Payload| W
    Retry -->|Authenticated API POST| A1

    style Source fill:transparent,stroke:#cbd5e1,stroke-dasharray: 5 5
    style Target fill:transparent,stroke:#cbd5e1,stroke-dasharray: 5 5
    style Middleware fill:#f8fafc,stroke:#94a3b8,stroke-width:2px
    style T1 fill:#3b82f6,stroke:#fff,stroke-width:2px,color:#fff
    style W fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style V fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style Map fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style Retry fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style DLQ fill:#ef4444,stroke:#fff,stroke-width:1px,color:#fff
    style A1 fill:#e11d48,stroke:#fff,stroke-width:2px,color:#fff

When Intercom and Trello operate independently, support tickets can fall through the cracks, leading to missed deadlines and frustrated customers. For instance, when a customer requests a feature via Intercom, the support team must manually enter this information into Trello, risking data entry errors and miscommunication. As a result, the product team spends excessive time chasing down incomplete or inaccurate tickets, ultimately delaying project timelines and impacting customer satisfaction.

Top Ways to Automate Intercom & Trello

Automated Ticket Creation: Instantly convert Intercom conversations into Trello cards, ensuring that customer inquiries are tracked and prioritized without manual input.
Real-Time Status Updates: Automatically update Trello cards based on Intercom interactions, keeping your team informed of customer feedback and project progress in real-time.
Feedback Loop Automation: Seamlessly gather user feedback from Intercom and create actionable tasks in Trello, enabling your product team to address customer needs promptly and efficiently.

How to Build the Intercom → Trello Sync

Set up a webhook in Intercom to listen for the 'conversation.user.created' event. This will trigger when a new user conversation is initiated.
Configure the webhook to send a payload containing the user's details such as 'user_id', 'email', and 'message' to your designated endpoint.
On your server, create an endpoint (e.g., /api/intercom-to-trello) that receives the webhook data from Intercom.
Extract the relevant fields from the Intercom payload: 'user_id', 'email', and 'message'.
Use the Trello REST API to create a new card in a specified board. Make a POST request to the endpoint 'https://api.trello.com/1/cards' with the following JSON payload: {"name": "New Feature Request from " + email, "desc": message, "idList": "", "key": "", "token": ""}.
Test the integration by initiating a new conversation in Intercom and verifying that a corresponding card is created in Trello.

Developer Warnings & API Gotchas

Ensure that the 'user_id' from Intercom matches the expected format in Trello; otherwise, you may create duplicate entries or fail to associate tickets correctly.
Be cautious with the card description length; Trello has a character limit that, if exceeded, will truncate the message, potentially losing important context from the Intercom conversation.
Verify that the Trello list ID is correct and that the API key and token have the necessary permissions, or the POST request will fail, resulting in no card being created.

Supported API Operations

We leverage official, stable endpoints to ensure secure data transfer. No deprecated legacy routes.

When this happens in Intercom... Contact Replied

Do this in Trello Add Attachment to Card
When this happens in Intercom... Fetch Custom Actions

Do this in Trello Add Checklist to Card
When this happens in Intercom... Lead Added Email

Do this in Trello Add Label to Card
When this happens in Intercom... Lead Added Email (Legacy)

Do this in Trello Add Member to Board
When this happens in Intercom... Lead Converted to User

Do this in Trello Add Members to Card

SyncMatrix Experts

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I can see you're looking at mapping Intercom to Trello. Tell me about your current setup—what's the specific bottleneck you're trying to automate right now?