Automate Intercom & Klaviyo

Stop paying for mismatched spreadsheets. Sync data between Intercom and Klaviyo in real-time, so you can manage your operations without the busywork.

Get This Workflow Built

Custom API Integration

Secure Data Transfer

Done-For-You Setup

How the Data Flows

graph LR
    subgraph Source ["Intercom"]
        T1(["Contact Replied"])
    end
    
    subgraph Middleware ["Enterprise Integration Core"]
        W[CRON API
Poller] --> V{Validation
& Auth}
        V -->|Fail| DLQ[Dead Letter
Queue]
        V -->|Pass| Map[Data Mapping
& Transformation]
        Map --> Retry[Rate Limiting
& Retries]
    end
    
    subgraph Target ["Klaviyo"]
        A1(["Add Profile to List"])
    end

    T1 -->|JSON Payload| W
    Retry -->|Authenticated API POST| A1

    style Source fill:transparent,stroke:#cbd5e1,stroke-dasharray: 5 5
    style Target fill:transparent,stroke:#cbd5e1,stroke-dasharray: 5 5
    style Middleware fill:#f8fafc,stroke:#94a3b8,stroke-width:2px
    style T1 fill:#3b82f6,stroke:#fff,stroke-width:2px,color:#fff
    style W fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style V fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style Map fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style Retry fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style DLQ fill:#ef4444,stroke:#fff,stroke-width:1px,color:#fff
    style A1 fill:#e11d48,stroke:#fff,stroke-width:2px,color:#fff

When Intercom and Klaviyo operate independently, customer support interactions can lead to missed marketing opportunities. For instance, if a customer engages with a support ticket in Intercom, that data does not automatically flow into Klaviyo. This results in marketing teams not being aware of recent customer issues, leading to irrelevant email campaigns. As a result, the marketing team spends hours manually inputting customer engagement data from Intercom into Klaviyo, wasting valuable time that could be spent on strategic initiatives.

Top Ways to Automate Intercom & Klaviyo

Automated Customer Segmentation: Effortlessly segment your audience based on real-time interactions captured in Intercom, allowing Klaviyo to send targeted campaigns that resonate with specific customer needs.
Triggered Email Campaigns: Automatically trigger personalized email campaigns in Klaviyo based on customer actions in Intercom, ensuring timely follow-ups and enhancing customer engagement.
Centralized Analytics Dashboard: Gain insights into customer behavior by merging data from both platforms, enabling you to refine your marketing strategies and improve overall customer satisfaction.

How to Build the Intercom → Klaviyo Sync

Set up a webhook in Intercom to listen for the 'conversation.closed' event.
In the webhook payload, extract the following data: user.id, conversation.id, and conversation.tags.
Configure the webhook to POST to the Klaviyo API endpoint https://a.klaviyo.com/api/v1/people//.
In the POST request, include the extracted data in the request body as JSON: { "data": { "attributes": { "conversation_id": "", "tags": "" } } }}.
Test the integration to ensure that when a conversation is closed in Intercom, the corresponding data is accurately inserted into Klaviyo.

Developer Warnings & API Gotchas

Ensure that the user.id in Intercom matches the email field in Klaviyo; otherwise, the API will not link the data correctly.
Be cautious with the data types for conversation.tags; Klaviyo expects tags to be formatted as a string array, which may differ from how they are represented in Intercom.
Check for null values in the conversation.id; if a conversation is closed without an ID, it can cause the API call to fail, leading to data not being captured.

Supported API Operations

We leverage official, stable endpoints to ensure secure data transfer. No deprecated legacy routes.

When this happens in Intercom... Contact Replied

Do this in Klaviyo Add Profile to List
When this happens in Intercom... Fetch Custom Actions

Do this in Klaviyo Add Tag to List
When this happens in Intercom... Lead Added Email

Do this in Klaviyo Add Tag to Segment
When this happens in Intercom... Lead Added Email (Legacy)

Do this in Klaviyo Create Event
When this happens in Intercom... Lead Converted to User

Do this in Klaviyo Create List

SyncMatrix Experts

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I can see you're looking at mapping Intercom to Klaviyo. Tell me about your current setup—what's the specific bottleneck you're trying to automate right now?