Automate Intercom & Keap

Stop paying for mismatched spreadsheets. Sync data between Intercom and Keap in real-time, so you can manage your operations without the busywork.

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Custom API Integration

Secure Data Transfer

Done-For-You Setup

How the Data Flows

graph LR
    subgraph Source ["Intercom"]
        T1(["Contact Replied"])
    end
    
    subgraph Middleware ["Enterprise Integration Core"]
        W[CRON API
Poller] --> V{Validation
& Auth}
        V -->|Fail| DLQ[Dead Letter
Queue]
        V -->|Pass| Map[Data Mapping
& Transformation]
        Map --> Retry[Rate Limiting
& Retries]
    end
    
    subgraph Target ["Keap"]
        A1(["Add a Product to an Invoice"])
    end

    T1 -->|JSON Payload| W
    Retry -->|Authenticated API POST| A1

    style Source fill:transparent,stroke:#cbd5e1,stroke-dasharray: 5 5
    style Target fill:transparent,stroke:#cbd5e1,stroke-dasharray: 5 5
    style Middleware fill:#f8fafc,stroke:#94a3b8,stroke-width:2px
    style T1 fill:#3b82f6,stroke:#fff,stroke-width:2px,color:#fff
    style W fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style V fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style Map fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style Retry fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style DLQ fill:#ef4444,stroke:#fff,stroke-width:1px,color:#fff
    style A1 fill:#e11d48,stroke:#fff,stroke-width:2px,color:#fff

When Intercom and Keap operate independently, customer support teams face significant challenges in tracking user interactions. For instance, if a support agent resolves a ticket in Intercom but fails to manually update the contact status in Keap, the sales team may pursue leads that have already been addressed. This results in wasted effort and potential customer frustration, as the same issues are revisited. The manual entry of ticket resolutions into Keap not only consumes valuable time but also increases the risk of human error, leading to further discrepancies in customer data.

Top Ways to Automate Intercom & Keap

Automated Lead Capture: Instantly transfer leads from Intercom chats to Keap, ensuring that no potential customer is lost and enabling your sales team to follow up promptly.
Personalized Follow-Up Sequences: Automatically trigger tailored email campaigns in Keap based on customer interactions in Intercom, enhancing engagement and increasing conversion rates.
Real-Time Customer Insights: Sync customer data between Intercom and Keap to provide your team with comprehensive insights, allowing for more informed decision-making and improved customer service.

How to Build the Intercom → Keap Sync

In Intercom, navigate to the 'Webhooks' section and create a new webhook that listens for the 'conversation.resolved' event.
Set the webhook URL to point to your server endpoint that will handle the incoming data, e.g., https://your-server.com/intercom-to-keap.
In your server code, extract the relevant payload data from the webhook, specifically the 'user_id' and 'conversation_id'.
Using the Keap REST API, prepare a POST request to the endpoint https://api.keap.com/crm/contacts/{user_id} to update the contact's status. Include the extracted 'conversation_id' in the request body to log the resolution.
Ensure that your server responds with a 200 OK status to acknowledge the successful receipt of the webhook.

Developer Warnings & API Gotchas

Ensure that the 'user_id' from Intercom matches the contact ID format required by Keap; mismatches can lead to failed updates.
When mapping the conversation resolution to Keap, verify that the status field is correctly set; using an incorrect status can lead to confusion in sales follow-ups.
Be cautious of the data types in the payload; for example, if the 'conversation_id' is sent as a string but Keap expects an integer, it will cause errors in the API call.

Supported API Operations

We leverage official, stable endpoints to ensure secure data transfer. No deprecated legacy routes.

When this happens in Intercom... Contact Replied

Do this in Keap Add a Product to an Invoice
When this happens in Intercom... Fetch Custom Actions

Do this in Keap Create Company
When this happens in Intercom... Lead Added Email

Do this in Keap Create Invoice
When this happens in Intercom... Lead Added Email (Legacy)

Do this in Keap Create Note
When this happens in Intercom... Lead Converted to User

Do this in Keap Create Product

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I can see you're looking at mapping Intercom to Keap. Tell me about your current setup—what's the specific bottleneck you're trying to automate right now?