Automate Intercom & HubSpot

Stop paying for mismatched spreadsheets. Sync data between Intercom and HubSpot in real-time, so you can manage your operations without the busywork.

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Custom API Integration

Secure Data Transfer

Done-For-You Setup

How the Data Flows

graph LR
    subgraph Source ["Intercom"]
        T1(["Contact Replied"])
    end
    
    subgraph Middleware ["Enterprise Integration Core"]
        W[CRON API
Poller] --> V{Validation
& Auth}
        V -->|Fail| DLQ[Dead Letter
Queue]
        V -->|Pass| Map[Data Mapping
& Transformation]
        Map --> Retry[Rate Limiting
& Retries]
    end
    
    subgraph Target ["HubSpot"]
        A1(["Add Contact to List"])
    end

    T1 -->|JSON Payload| W
    Retry -->|Authenticated API POST| A1

    style Source fill:transparent,stroke:#cbd5e1,stroke-dasharray: 5 5
    style Target fill:transparent,stroke:#cbd5e1,stroke-dasharray: 5 5
    style Middleware fill:#f8fafc,stroke:#94a3b8,stroke-width:2px
    style T1 fill:#3b82f6,stroke:#fff,stroke-width:2px,color:#fff
    style W fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style V fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style Map fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style Retry fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style DLQ fill:#ef4444,stroke:#fff,stroke-width:1px,color:#fff
    style A1 fill:#e11d48,stroke:#fff,stroke-width:2px,color:#fff

When Intercom and Hubspot operate independently, support teams often face delays in accessing customer data. For instance, when a user submits a support ticket in Intercom, the support agent may need to manually check Hubspot for the customer's purchase history. This leads to wasted time as agents switch between platforms, and crucial data such as customer segment information or previous interactions can be overlooked. As a result, the customer experience suffers, and the support team becomes less efficient in resolving issues.

Top Ways to Automate Intercom & HubSpot

Automated Lead Enrichment: Seamlessly sync customer data from Intercom to HubSpot, enriching your leads with real-time insights and ensuring your sales team has the most up-to-date information at their fingertips.
Streamlined Customer Support: Automatically create HubSpot tickets from Intercom conversations, allowing your support team to manage inquiries efficiently and track resolutions without switching between platforms.
Personalized Marketing Campaigns: Leverage customer interactions in Intercom to trigger targeted marketing campaigns in HubSpot, ensuring your messaging resonates with your audience based on their behavior and preferences.

How to Build the Intercom → HubSpot Sync

Set up a webhook in Intercom to listen for the 'New Conversation' event. The endpoint to configure is https://api.intercom.io/webhooks.
In the webhook payload, extract the user.id, conversation.id, and conversation.body.
Use the extracted user.id to query Hubspot's API to find the corresponding contact. Make a GET request to https://api.hubapi.com/contacts/v1/contact/vid/:user.id/profile.
If the contact exists, prepare a POST request to Hubspot's API to insert a new note. Use the endpoint https://api.hubapi.com/engagements/v1/engagements.
In the POST request, include the extracted conversation.body in the notes field and associate it with the contact's vid.
Test the integration by creating a new conversation in Intercom and verifying that the note appears in Hubspot.

Developer Warnings & API Gotchas

Ensure that the user.id from Intercom correctly maps to the vid in Hubspot; mismatches can lead to failed note insertions.
Be aware that the conversation body may contain HTML tags; strip these out before sending to Hubspot to avoid formatting issues.
Check the payload size limits for Hubspot engagements; large conversation bodies may need truncation to fit within the API constraints.

Supported API Operations

We leverage official, stable endpoints to ensure secure data transfer. No deprecated legacy routes.

When this happens in Intercom... Contact Replied

Do this in HubSpot Add Contact to List
When this happens in Intercom... Fetch Custom Actions

Do this in HubSpot Add Contact to Workflow
When this happens in Intercom... Lead Added Email

Do this in HubSpot Create Associations
When this happens in Intercom... Lead Added Email (Legacy)

Do this in HubSpot Create COS Blog Post
When this happens in Intercom... Lead Converted to User

Do this in HubSpot Create CRM Object

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I can see you're looking at mapping Intercom to HubSpot. Tell me about your current setup—what's the specific bottleneck you're trying to automate right now?