Automate Intercom & Google Forms

Stop paying for mismatched spreadsheets. Sync data between Intercom and Google Forms in real-time, so you can manage your operations without the busywork.

Get This Workflow Built

Custom API Integration

Secure Data Transfer

Done-For-You Setup

How the Data Flows

graph LR
    subgraph Source ["Intercom"]
        T1(["Contact Replied"])
    end
    
    subgraph Middleware ["Enterprise Integration Core"]
        W[CRON API
Poller] --> V{Validation
& Auth}
        V -->|Fail| DLQ[Dead Letter
Queue]
        V -->|Pass| Map[Data Mapping
& Transformation]
        Map --> Retry[Rate Limiting
& Retries]
    end
    
    subgraph Target ["Google Forms"]
        A1(["API Action"])
    end

    T1 -->|JSON Payload| W
    Retry -->|Authenticated API POST| A1

    style Source fill:transparent,stroke:#cbd5e1,stroke-dasharray: 5 5
    style Target fill:transparent,stroke:#cbd5e1,stroke-dasharray: 5 5
    style Middleware fill:#f8fafc,stroke:#94a3b8,stroke-width:2px
    style T1 fill:#3b82f6,stroke:#fff,stroke-width:2px,color:#fff
    style W fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style V fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style Map fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style Retry fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style DLQ fill:#ef4444,stroke:#fff,stroke-width:1px,color:#fff
    style A1 fill:#e11d48,stroke:#fff,stroke-width:2px,color:#fff

When Intercom and Google Forms operate independently, customer support teams often face significant data entry challenges. For instance, when a user submits a support request via Intercom, the details such as user email, issue description, and timestamp may need to be manually copied into Google Forms for record-keeping. This manual process not only consumes valuable time but also introduces the risk of transcription errors, leading to lost or incorrect data entries. Consequently, support agents may waste hours each week on redundant tasks instead of focusing on resolving customer issues.

Top Ways to Automate Intercom & Google Forms

Automated Lead Capture: Instantly transfer leads collected through Google Forms directly into Intercom, ensuring your sales team can follow up promptly and efficiently.
Seamless Customer Feedback Loop: Automatically send customer feedback collected via Google Forms to Intercom, enabling your support team to address concerns and improve service quality in real-time.
Dynamic Follow-Up Campaigns: Trigger personalized follow-up messages in Intercom based on specific responses from Google Forms, enhancing customer engagement and nurturing relationships effectively.

How to Build the Intercom → Google Forms Sync

In Intercom, navigate to the 'Webhooks' settings and create a new webhook that listens for the 'Conversation Created' event.
Set the webhook URL to your server endpoint that will handle incoming data, e.g., https://yourserver.com/intercom-webhook.
In your server code, extract the payload data from the webhook, specifically the 'user.email', 'conversation.body', and 'created_at' fields.
Construct a JSON object with the extracted data: {"email": user.email, "issue_description": conversation.body, "timestamp": created_at}.
Use the Google Forms API to insert this data by sending a POST request to https://forms.googleapis.com/v1/forms/{formId}/responses, including the constructed JSON object in the request body.
Ensure that the Google Forms API is properly authenticated using OAuth 2.0 to allow data insertion.

Developer Warnings & API Gotchas

Be cautious of the data types for the 'created_at' field; Google Forms may require a specific date format (e.g., ISO 8601) that differs from what Intercom provides.
Ensure that the Google Forms API endpoint is correct and that the form ID is valid; using an incorrect form ID can lead to failed submissions without clear error messages.
When mapping the 'issue_description', watch for any special characters that may need to be escaped in JSON format to prevent submission errors.

SyncMatrix Experts

Available for Hire

We are an AI-powered automation team. We build custom, reliable API workflows that eliminate manual data entry.

Speak with an Integration Architect

We build custom API workflows that don't hit rate limits.

I can see you're looking at mapping Intercom to Google Forms. Tell me about your current setup—what's the specific bottleneck you're trying to automate right now?