Automate Intercom & Asana

Stop paying for mismatched spreadsheets. Sync data between Intercom and Asana in real-time, so you can manage your operations without the busywork.

Get This Workflow Built

Custom API Integration

Secure Data Transfer

Done-For-You Setup

How the Data Flows

graph LR
    subgraph Source ["Intercom"]
        T1(["Contact Replied"])
    end
    
    subgraph Middleware ["Enterprise Integration Core"]
        W[CRON API
Poller] --> V{Validation
& Auth}
        V -->|Fail| DLQ[Dead Letter
Queue]
        V -->|Pass| Map[Data Mapping
& Transformation]
        Map --> Retry[Rate Limiting
& Retries]
    end
    
    subgraph Target ["Asana"]
        A1(["Add Tag to Task"])
    end

    T1 -->|JSON Payload| W
    Retry -->|Authenticated API POST| A1

    style Source fill:transparent,stroke:#cbd5e1,stroke-dasharray: 5 5
    style Target fill:transparent,stroke:#cbd5e1,stroke-dasharray: 5 5
    style Middleware fill:#f8fafc,stroke:#94a3b8,stroke-width:2px
    style T1 fill:#3b82f6,stroke:#fff,stroke-width:2px,color:#fff
    style W fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style V fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style Map fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style Retry fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style DLQ fill:#ef4444,stroke:#fff,stroke-width:1px,color:#fff
    style A1 fill:#e11d48,stroke:#fff,stroke-width:2px,color:#fff

When Intercom and Asana operate independently, customer support teams often face delays in task resolution. For instance, when a customer raises a ticket in Intercom, the support agent must manually create a corresponding task in Asana, entering details such as ticket ID, customer information, and issue description. This manual entry not only consumes valuable time but also introduces the risk of errors, such as incorrect ticket IDs or missing context, leading to miscommunication between teams and delayed responses to customer inquiries.

Top Ways to Automate Intercom & Asana

Automated Task Creation: Instantly convert Intercom conversations into actionable tasks in Asana, ensuring that no customer feedback or request is overlooked.
Real-Time Status Updates: Automatically update Asana tasks based on customer interactions in Intercom, keeping your team informed and aligned on project progress and customer needs.
Centralized Reporting: Generate comprehensive reports that combine customer insights from Intercom with project timelines from Asana, allowing for data-driven decision-making and improved strategic planning.

How to Build the Intercom → Asana Sync

In Intercom, navigate to the settings and create a new Standard Webhook. Set it to trigger on the 'New Conversation' event.
Configure the webhook to send a POST request to your designated endpoint, which will handle incoming data. The payload should include fields like 'conversation_id', 'customer_id', and 'message_body'.
On your server, set up an endpoint (e.g., /api/asana/tasks) to receive the webhook. Extract the 'conversation_id', 'customer_id', and 'message_body' from the incoming JSON payload.
Using the Asana REST API, construct a POST request to create a new task. The endpoint will be 'https://app.asana.com/api/1.0/tasks'. Include the extracted 'message_body' as the task description and map 'customer_id' to a custom field in Asana.
Ensure you handle the response from Asana to confirm task creation and log any errors for troubleshooting.

Developer Warnings & API Gotchas

Be cautious with the 'customer_id' mapping; ensure that it corresponds to a valid custom field in Asana, as mismatches can lead to lost context in task assignments.
When extracting 'message_body', ensure that it is properly sanitized to avoid issues with special characters that could break the JSON structure in the API request.
Monitor the payload size from Intercom; if it exceeds Asana's limits, you may need to truncate or summarize the content before making the API call.

Supported API Operations

We leverage official, stable endpoints to ensure secure data transfer. No deprecated legacy routes.

When this happens in Intercom... Contact Replied

Do this in Asana Add Tag to Task
When this happens in Intercom... Fetch Custom Actions

Do this in Asana Add Task to Section of Project
When this happens in Intercom... Lead Added Email

Do this in Asana Add Task to Section of Project (Legacy)
When this happens in Intercom... Lead Added Email (Legacy)

Do this in Asana Attach File
When this happens in Intercom... Lead Converted to User

Do this in Asana Create Comment/Story

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I can see you're looking at mapping Intercom to Asana. Tell me about your current setup—what's the specific bottleneck you're trying to automate right now?