SyncMatrix.
HubSpot logo + Zendesk logo

Automate HubSpot & Zendesk

Stop paying for mismatched spreadsheets. Sync data between HubSpot and Zendesk in real-time, so you can manage your operations without the busywork.

Get This Workflow Built
Custom API Integration
Secure Data Transfer
Done-For-You Setup

How the Data Flows

graph LR
    subgraph Source ["HubSpot"]
        T1(["All Forms List"])
    end
    
    subgraph Middleware ["Enterprise Integration Core"]
        W[CRON API
Poller] --> V{Validation
& Auth}
        V -->|Fail| DLQ[Dead Letter
Queue]
        V -->|Pass| Map[Data Mapping
& Transformation]
        Map --> Retry[Rate Limiting
& Retries]
    end
    
    subgraph Target ["Zendesk"]
        A1(["Add Comment to Ticket"])
    end

    T1 -->|JSON Payload| W
    Retry -->|Authenticated API POST| A1

    style Source fill:transparent,stroke:#cbd5e1,stroke-dasharray: 5 5
    style Target fill:transparent,stroke:#cbd5e1,stroke-dasharray: 5 5
    style Middleware fill:#f8fafc,stroke:#94a3b8,stroke-width:2px
    style T1 fill:#3b82f6,stroke:#fff,stroke-width:2px,color:#fff
    style W fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style V fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style Map fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style Retry fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style DLQ fill:#ef4444,stroke:#fff,stroke-width:1px,color:#fff
    style A1 fill:#e11d48,stroke:#fff,stroke-width:2px,color:#fff
When Hubspot and Zendesk operate independently, support teams often miss critical customer interactions. For instance, if a customer submits a support ticket in Zendesk, the sales team in Hubspot may not see this ticket in real-time, leading to a lack of context during follow-up calls. This results in manual data entry where team members copy ticket details from Zendesk to Hubspot, wasting hours each week and increasing the likelihood of human error in customer records.

Top Ways to Automate HubSpot & Zendesk

  • Automated Ticket Creation: Instantly convert HubSpot form submissions into Zendesk tickets, ensuring that every lead is promptly addressed by your support team without manual intervention.
  • Unified Customer Profiles: Synchronize customer data between HubSpot and Zendesk, allowing your teams to access a comprehensive view of customer interactions, preferences, and history in real-time.
  • Streamlined Follow-Up Workflows: Automatically trigger follow-up emails from HubSpot based on Zendesk ticket status updates, ensuring that customers receive timely communication and enhancing overall satisfaction.

How to Build the HubSpot → Zendesk Sync

  1. In Hubspot, navigate to the 'Webhooks' section and create a new webhook that triggers on the 'Ticket Created' event.
  2. Set the webhook URL to your server endpoint that will handle the incoming data, such as https://your-server.com/hubspot-to-zendesk.
  3. In the payload, extract relevant fields such as ticket_id, customer_email, and issue_description.
  4. On your server, implement a listener for the Hubspot webhook that processes the incoming JSON payload.
  5. Using the Zendesk REST API, construct a POST request to https://your_subdomain.zendesk.com/api/v2/tickets.json.
  6. Map the extracted data to the Zendesk ticket format, ensuring to include fields like subject, description, and requester with the appropriate values from Hubspot.
  7. Send the POST request to create a new ticket in Zendesk with the mapped data.

Developer Warnings & API Gotchas

  • Ensure that the customer_email from Hubspot is correctly mapped to the requester field in Zendesk; if the email format is incorrect, the ticket creation will fail.
  • Be cautious with the ticket_id in Hubspot; if it’s not unique or if it changes, you may end up with duplicate tickets in Zendesk.
  • When handling the JSON payload, verify that all required fields for Zendesk are populated; missing fields can cause the API call to return errors, disrupting the integration process.

Supported API Operations

We leverage official, stable endpoints to ensure secure data transfer. No deprecated legacy routes.

  • When this happens in HubSpot... All Forms List
    Do this in Zendesk Add Comment to Ticket
  • When this happens in HubSpot... CRM Object Property Recently Updated
    Do this in Zendesk Add Tag(s) to Ticket
  • When this happens in HubSpot... CRM Object Recently Created
    Do this in Zendesk Attach File to Ticket
  • When this happens in HubSpot... CRM Object Recently Updated
    Do this in Zendesk Create Organization
  • When this happens in HubSpot... Company Recently Created or Updated
    Do this in Zendesk Create Request

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I can see you're looking at mapping HubSpot to Zendesk. Tell me about your current setup—what's the specific bottleneck you're trying to automate right now?