Automate HubSpot & Typeform

Stop paying for mismatched spreadsheets. Sync data between HubSpot and Typeform in real-time, so you can manage your operations without the busywork.

Get This Workflow Built

Custom API Integration

Secure Data Transfer

Done-For-You Setup

How the Data Flows

graph LR
    subgraph Source ["HubSpot"]
        T1(["All Forms List"])
    end
    
    subgraph Middleware ["Enterprise Integration Core"]
        W[CRON API
Poller] --> V{Validation
& Auth}
        V -->|Fail| DLQ[Dead Letter
Queue]
        V -->|Pass| Map[Data Mapping
& Transformation]
        Map --> Retry[Rate Limiting
& Retries]
    end
    
    subgraph Target ["Typeform"]
        A1(["Create an Empty Form"])
    end

    T1 -->|JSON Payload| W
    Retry -->|Authenticated API POST| A1

    style Source fill:transparent,stroke:#cbd5e1,stroke-dasharray: 5 5
    style Target fill:transparent,stroke:#cbd5e1,stroke-dasharray: 5 5
    style Middleware fill:#f8fafc,stroke:#94a3b8,stroke-width:2px
    style T1 fill:#3b82f6,stroke:#fff,stroke-width:2px,color:#fff
    style W fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style V fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style Map fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style Retry fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style DLQ fill:#ef4444,stroke:#fff,stroke-width:1px,color:#fff
    style A1 fill:#e11d48,stroke:#fff,stroke-width:2px,color:#fff

When HubSpot and Typeform operate independently, lead data collected from Typeform can become fragmented. For instance, if a potential customer fills out a Typeform survey but the data isn't pushed to HubSpot, the sales team may miss critical information such as lead source or specific interests. This results in manual data entry by the marketing team, who must sift through Typeform responses and input them into HubSpot, wasting valuable hours each week and increasing the risk of human error.

Top Ways to Automate HubSpot & Typeform

Automated Lead Capture: Instantly transfer responses from Typeform surveys into HubSpot as new leads, ensuring that your sales team has immediate access to fresh, qualified prospects.
Real-Time Data Synchronization: Keep your HubSpot CRM updated with the latest customer insights from Typeform, allowing for more accurate segmentation and targeted marketing campaigns.
Streamlined Follow-Up Workflows: Automatically trigger personalized email follow-ups in HubSpot based on Typeform responses, enhancing engagement and nurturing leads effectively.

How to Build the HubSpot → Typeform Sync

In HubSpot, navigate to the 'Workflows' section and create a new workflow that triggers on the 'Standard Webhooks' event. Configure the webhook to listen for form submissions from Typeform.
Set the webhook URL to your endpoint that will receive data from Typeform. This should be a publicly accessible URL that can handle POST requests.
In Typeform, go to your form settings and find the 'Webhooks' section. Add the HubSpot webhook URL you created in the previous step.
Configure the payload to include essential data fields such as 'email', 'name', and any custom fields that are relevant to your sales process.
On the receiving endpoint, parse the incoming JSON payload to extract the data you need. For example, extract 'form_response.answers' to get user responses.
Use the HubSpot API to POST the extracted data to the appropriate endpoint, typically '/contacts/v1/contact', ensuring you include the necessary headers for authentication and content type.

Developer Warnings & API Gotchas

Ensure that the data types in Typeform match the expected types in HubSpot; for example, Typeform may send a string for a phone number while HubSpot expects an integer.
Be cautious with custom fields; if a field in Typeform does not exist in HubSpot, the API will return an error, so verify field mappings beforehand.
Monitor for duplicate entries in HubSpot; if the same Typeform submission is sent multiple times, it can create multiple contact records unless handled correctly.

Supported API Operations

We leverage official, stable endpoints to ensure secure data transfer. No deprecated legacy routes.

When this happens in HubSpot... All Forms List

Do this in Typeform Create an Empty Form
When this happens in HubSpot... CRM Object Property Recently Updated

Do this in Typeform Duplicates an Existing Form
When this happens in HubSpot... CRM Object Recently Created

Do this in Typeform Update Dropdown, Multiple Choice or Ranking Question Options

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I can see you're looking at mapping HubSpot to Typeform. Tell me about your current setup—what's the specific bottleneck you're trying to automate right now?