Automate HubSpot & SendGrid

Stop paying for mismatched spreadsheets. Sync data between HubSpot and SendGrid in real-time, so you can manage your operations without the busywork.

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Custom API Integration

Secure Data Transfer

Done-For-You Setup

How the Data Flows

graph LR
    subgraph Source ["HubSpot"]
        T1(["All Forms List"])
    end
    
    subgraph Middleware ["Enterprise Integration Core"]
        W[CRON API
Poller] --> V{Validation
& Auth}
        V -->|Fail| DLQ[Dead Letter
Queue]
        V -->|Pass| Map[Data Mapping
& Transformation]
        Map --> Retry[Rate Limiting
& Retries]
    end
    
    subgraph Target ["SendGrid"]
        A1(["Create or Update Contact"])
    end

    T1 -->|JSON Payload| W
    Retry -->|Authenticated API POST| A1

    style Source fill:transparent,stroke:#cbd5e1,stroke-dasharray: 5 5
    style Target fill:transparent,stroke:#cbd5e1,stroke-dasharray: 5 5
    style Middleware fill:#f8fafc,stroke:#94a3b8,stroke-width:2px
    style T1 fill:#3b82f6,stroke:#fff,stroke-width:2px,color:#fff
    style W fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style V fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style Map fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style Retry fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style DLQ fill:#ef4444,stroke:#fff,stroke-width:1px,color:#fff
    style A1 fill:#e11d48,stroke:#fff,stroke-width:2px,color:#fff

When HubSpot and SendGrid operate independently, lead information can fall through the cracks. For instance, if a sales team member updates a lead's email address in HubSpot but fails to manually update it in SendGrid, email campaigns may be sent to outdated addresses. This results in wasted marketing spend and missed opportunities, as the marketing team spends hours verifying email lists instead of focusing on strategy. The manual entry process is tedious and error-prone, leading to potential customer dissatisfaction and lost revenue.

Top Ways to Automate HubSpot & SendGrid

Automated Lead Sync: Instantly transfer leads captured in HubSpot to SendGrid, ensuring your email campaigns are always targeting the most up-to-date contacts without manual intervention.
Personalized Email Campaigns: Leverage HubSpot's rich customer data to create highly personalized email campaigns in SendGrid, enhancing engagement and improving open rates through tailored messaging.
Real-Time Performance Tracking: Automatically sync campaign performance metrics from SendGrid back to HubSpot, enabling comprehensive reporting and analysis to refine marketing strategies and optimize future campaigns.

How to Build the HubSpot → SendGrid Sync

In HubSpot, navigate to the 'Workflows' section and create a new workflow that triggers on lead updates. Use the standard webhook endpoint: https://api.hubapi.com/webhooks/v1/{appId}/trigger.
Configure the webhook to send a POST request to your custom endpoint whenever a lead's email address is updated. Ensure the payload includes the email and lead_id fields.
Set up a server endpoint to receive the webhook data. This endpoint should listen for incoming requests at https://yourserver.com/hubspot-webhook.
In the server code, extract the email and lead_id from the incoming payload.
Make a POST request to SendGrid's REST API insert endpoint: https://api.sendgrid.com/v3/marketing/contacts. Include the extracted email in the request body as part of the JSON payload: {"list_ids": ["your_list_id"], "contacts": [{"email": ""}]}.
Test the integration by updating a lead's email in HubSpot and confirming that the change reflects in SendGrid.

Developer Warnings & API Gotchas

Ensure that the lead_id is properly mapped to the correct SendGrid contact ID if you are maintaining a mapping table; otherwise, you may inadvertently create duplicate contacts.
Be cautious with the payload size when sending batch updates to SendGrid, as exceeding the limit can result in failed requests.
Verify that the email format is valid before sending it to SendGrid, as invalid formats will lead to errors and could disrupt the entire integration process.

Supported API Operations

We leverage official, stable endpoints to ensure secure data transfer. No deprecated legacy routes.

When this happens in HubSpot... All Forms List

Do this in SendGrid Create or Update Contact
When this happens in HubSpot... CRM Object Property Recently Updated

Do this in SendGrid Find List by Name
When this happens in HubSpot... CRM Object Recently Created

Do this in SendGrid Send Email
When this happens in HubSpot... CRM Object Recently Updated

Do this in SendGrid Send Email (Legacy)

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