HubSpot logo + PandaDoc logo

Automate HubSpot & PandaDoc

Stop paying for mismatched spreadsheets. Sync data between HubSpot and PandaDoc in real-time, so you can manage your operations without the busywork.

Custom API Integration
Secure Data Transfer
Done-For-You Setup

How the Data Flows

graph LR
    subgraph Source ["HubSpot"]
        T1(["All Forms List"])
    end
    
    subgraph Middleware ["Enterprise Integration Core"]
        W[CRON API
Poller] --> V{Validation
& Auth} V -->|Fail| DLQ[Dead Letter
Queue] V -->|Pass| Map[Data Mapping
& Transformation] Map --> Retry[Rate Limiting
& Retries] end subgraph Target ["PandaDoc"] A1(["Create Attachment"]) end T1 -->|JSON Payload| W Retry -->|Authenticated API POST| A1 style Source fill:transparent,stroke:#cbd5e1,stroke-dasharray: 5 5 style Target fill:transparent,stroke:#cbd5e1,stroke-dasharray: 5 5 style Middleware fill:#f8fafc,stroke:#94a3b8,stroke-width:2px style T1 fill:#3b82f6,stroke:#fff,stroke-width:2px,color:#fff style W fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff style V fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff style Map fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff style Retry fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff style DLQ fill:#ef4444,stroke:#fff,stroke-width:1px,color:#fff style A1 fill:#e11d48,stroke:#fff,stroke-width:2px,color:#fff
When Hubspot and Pandadoc operate independently, sales teams often face significant delays in contract processing. For instance, when a deal is marked as 'closed-won' in Hubspot, the associated client details, such as name and email, are not automatically transferred to Pandadoc. This forces the sales team to manually enter client information into Pandadoc, leading to potential errors and wasted hours that could be spent on more productive tasks. As a result, contracts are delayed, and revenue recognition is impacted.

Top Ways to Automate HubSpot & PandaDoc

  • Automated Document Generation: Instantly create customized proposals and contracts in PandaDoc using data from HubSpot, ensuring accuracy and saving time on manual entry.
  • Real-Time Status Updates: Automatically sync document statuses between HubSpot and PandaDoc, allowing sales teams to track progress and follow up with prospects at the right time.
  • Enhanced Reporting and Analytics: Leverage integrated data to generate comprehensive reports that provide insights into sales performance, helping teams make informed decisions and optimize their strategies.

How to Build the HubSpot → PandaDoc Sync

  1. In Hubspot, navigate to the 'Workflows' section and create a new workflow that triggers on the 'Deal Stage Change' event.
  2. Set the trigger to activate when the deal stage is updated to 'closed-won'.
  3. Configure the webhook to send a POST request to your designated endpoint, e.g., https://your-server.com/hubspot-to-pandadoc, including the following payload:
    {"client_name": "{{deal.contact.name}}", "client_email": "{{deal.contact.email}}", "deal_id": "{{deal.id}}"}
    .
  4. On your server, set up an endpoint (/hubspot-to-pandadoc) that receives the incoming webhook data.
  5. Extract the client name, client email, and deal ID from the incoming request.
  6. Construct a POST request to the Pandadoc API endpoint https://api.pandadoc.com/public/v1/documents with the extracted data in the following format:
    {"name": "{{client_name}}", "email": "{{client_email}}", "template_id": "your_template_id", "fields": {"deal_id": "{{deal_id}}"}}
    .
  7. Handle the response from Pandadoc to confirm that the document has been created successfully.

Developer Warnings & API Gotchas

  • Ensure that the client email field in Hubspot is correctly formatted; if it’s missing or invalid, Pandadoc will reject the document creation request.
  • When constructing the payload for Pandadoc, double-check that the 'template_id' corresponds to an existing template in your Pandadoc account; otherwise, the API call will fail.
  • Be cautious of the data types; Hubspot may send numerical IDs as strings, while Pandadoc may expect integers, leading to potential errors during the API call.

Supported API Operations

We leverage official, stable endpoints to ensure secure data transfer. No deprecated legacy routes.

  • When this happens in HubSpot... All Forms List
    Do this in PandaDoc Create Attachment
  • When this happens in HubSpot... CRM Object Property Recently Updated
    Do this in PandaDoc Create Document
  • When this happens in HubSpot... CRM Object Recently Created
    Do this in PandaDoc Create or Update Contact
  • When this happens in HubSpot... CRM Object Recently Updated
    Do this in PandaDoc Send Document

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