Automate HubSpot & Notion

Stop paying for mismatched spreadsheets. Sync data between HubSpot and Notion in real-time, so you can manage your operations without the busywork.

Get This Workflow Built

Custom API Integration

Secure Data Transfer

Done-For-You Setup

How the Data Flows

graph LR
    subgraph Source ["HubSpot"]
        T1(["All Forms List"])
    end
    
    subgraph Middleware ["Enterprise Integration Core"]
        W[CRON API
Poller] --> V{Validation
& Auth}
        V -->|Fail| DLQ[Dead Letter
Queue]
        V -->|Pass| Map[Data Mapping
& Transformation]
        Map --> Retry[Rate Limiting
& Retries]
    end
    
    subgraph Target ["Notion"]
        A1(["Add Block to Page"])
    end

    T1 -->|JSON Payload| W
    Retry -->|Authenticated API POST| A1

    style Source fill:transparent,stroke:#cbd5e1,stroke-dasharray: 5 5
    style Target fill:transparent,stroke:#cbd5e1,stroke-dasharray: 5 5
    style Middleware fill:#f8fafc,stroke:#94a3b8,stroke-width:2px
    style T1 fill:#3b82f6,stroke:#fff,stroke-width:2px,color:#fff
    style W fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style V fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style Map fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style Retry fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style DLQ fill:#ef4444,stroke:#fff,stroke-width:1px,color:#fff
    style A1 fill:#e11d48,stroke:#fff,stroke-width:2px,color:#fff

When Hubspot and Notion operate independently, sales teams often face the challenge of manually transferring lead data. For instance, when a new lead is added in Hubspot, the sales team must manually enter the same information into Notion, leading to potential errors in contact details or missed leads altogether. This manual entry process wastes valuable time, as team members spend hours ensuring that both platforms reflect the same data, which could be better spent on closing deals or engaging with clients.

Top Ways to Automate HubSpot & Notion

Automated Lead Management: Instantly sync new leads from HubSpot to Notion, ensuring your team has real-time access to customer information and can follow up promptly, enhancing conversion rates.
Centralized Project Tracking: Automatically create Notion tasks from HubSpot deals, allowing your teams to manage projects effectively while keeping all relevant data in one place, streamlining collaboration.
Comprehensive Reporting: Generate automated reports in Notion that pull data from HubSpot, providing your team with actionable insights and reducing the time spent on manual data entry and analysis.

How to Build the HubSpot → Notion Sync

In Hubspot, navigate to the 'Workflows' section and create a new workflow that triggers on 'Contact Creation'.
Set up a webhook to the endpoint https://api.notion.com/v1/pages that will send data whenever a new contact is created.
In the webhook settings, configure the payload to include the following fields from Hubspot: firstName, lastName, email, phone.
In Notion, ensure you have a database set up to receive these fields, with properties matching the payload.
Use the Notion API to authenticate and ensure the 'Authorization' header includes your integration token.
Test the workflow by creating a new contact in Hubspot and verify that a new page is created in Notion with the correct data populated.

Developer Warnings & API Gotchas

Ensure that the field types in Notion match the data types sent from Hubspot; for example, if a phone number is sent as a string, it should be set as a text property in Notion.
Be cautious with the Notion API's required properties; if any required fields in your Notion database are missing from the payload, the API call will fail.
Double-check the webhook URL in Hubspot; if there is a typo or incorrect endpoint, the data will not reach Notion, leading to lost leads.

Supported API Operations

We leverage official, stable endpoints to ensure secure data transfer. No deprecated legacy routes.

When this happens in HubSpot... All Forms List

Do this in Notion Add Block to Page
When this happens in HubSpot... CRM Object Property Recently Updated

Do this in Notion Add Comment
When this happens in HubSpot... CRM Object Recently Created

Do this in Notion Add Content to Page
When this happens in HubSpot... CRM Object Recently Updated

Do this in Notion Archive Data Source Item
When this happens in HubSpot... Company Recently Created or Updated

Do this in Notion Create Data Source Item

SyncMatrix Experts

Available for Hire

We are an AI-powered automation team. We build custom, reliable API workflows that eliminate manual data entry.

Speak with an Integration Architect

We build custom API workflows that don't hit rate limits.

I can see you're looking at mapping HubSpot to Notion. Tell me about your current setup—what's the specific bottleneck you're trying to automate right now?