Automate HubSpot & Intercom

Stop paying for mismatched spreadsheets. Sync data between HubSpot and Intercom in real-time, so you can manage your operations without the busywork.

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Custom API Integration

Secure Data Transfer

Done-For-You Setup

How the Data Flows

graph LR
    subgraph Source ["HubSpot"]
        T1(["All Forms List"])
    end
    
    subgraph Middleware ["Enterprise Integration Core"]
        W[CRON API
Poller] --> V{Validation
& Auth}
        V -->|Fail| DLQ[Dead Letter
Queue]
        V -->|Pass| Map[Data Mapping
& Transformation]
        Map --> Retry[Rate Limiting
& Retries]
    end
    
    subgraph Target ["Intercom"]
        A1(["Add Event Legacy"])
    end

    T1 -->|JSON Payload| W
    Retry -->|Authenticated API POST| A1

    style Source fill:transparent,stroke:#cbd5e1,stroke-dasharray: 5 5
    style Target fill:transparent,stroke:#cbd5e1,stroke-dasharray: 5 5
    style Middleware fill:#f8fafc,stroke:#94a3b8,stroke-width:2px
    style T1 fill:#3b82f6,stroke:#fff,stroke-width:2px,color:#fff
    style W fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style V fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style Map fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style Retry fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style DLQ fill:#ef4444,stroke:#fff,stroke-width:1px,color:#fff
    style A1 fill:#e11d48,stroke:#fff,stroke-width:2px,color:#fff

When Hubspot and Intercom operate independently, customer interactions can fall through the cracks. For instance, if a lead is tagged in Hubspot but not reflected in Intercom, support teams might miss critical context about customer inquiries. This leads to manual data entry where sales reps have to copy lead information into Intercom, wasting hours each week and increasing the chances of human error in data entry. The sales team becomes frustrated as they struggle to provide timely support without complete information.

Top Ways to Automate HubSpot & Intercom

Automated Lead Enrichment: Automatically sync leads from HubSpot to Intercom, enriching customer profiles with real-time data, ensuring your sales team has the most accurate information at their fingertips.
Streamlined Customer Support: Create automated workflows that trigger Intercom messages based on HubSpot activity, allowing your support team to proactively engage with customers who show signs of distress or confusion.
Unified Reporting Dashboard: Generate comprehensive reports that combine data from both platforms, providing insights into customer behavior and engagement metrics, enabling data-driven decision-making across your organization.

How to Build the HubSpot → Intercom Sync

In Hubspot, navigate to the 'Workflows' section and create a new workflow that triggers on 'Contact Property Change'. Set the trigger to activate when a contact is tagged with a specific label.
Configure the webhook action in Hubspot to send data to your endpoint. Use the standard webhook URL: https://your-api-endpoint.com/hubspot-to-intercom and include the payload with the contact's email and tags.
On your server, set up an endpoint at https://your-api-endpoint.com/hubspot-to-intercom to listen for incoming POST requests from Hubspot.
Extract the relevant data from the incoming payload, specifically the contact's email and any associated tags.
Use the Intercom REST API to insert this data. Make a POST request to https://api.intercom.io/contacts with the following JSON payload: { "email": "", "tags": [""] }.
Ensure that you handle the response from Intercom to confirm that the data was successfully inserted.

Developer Warnings & API Gotchas

Ensure that the email field from Hubspot is correctly mapped to the Intercom contact creation payload; mismatches can lead to failed inserts.
Be cautious with tag formats; Intercom requires tags to be in an array format, and any deviation can cause errors in data submission.
Consider the timing of webhook triggers; if multiple contacts are updated simultaneously in Hubspot, it may lead to race conditions in your endpoint processing logic.

Supported API Operations

We leverage official, stable endpoints to ensure secure data transfer. No deprecated legacy routes.

When this happens in HubSpot... All Forms List

Do this in Intercom Add Event (Legacy)
When this happens in HubSpot... CRM Object Property Recently Updated

Do this in Intercom Add Note
When this happens in HubSpot... CRM Object Recently Created

Do this in Intercom Add Tag to Contact
When this happens in HubSpot... CRM Object Recently Updated

Do this in Intercom Add Tag to User (Legacy)
When this happens in HubSpot... Company Recently Created or Updated

Do this in Intercom Add/Remove Tag on Company

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I can see you're looking at mapping HubSpot to Intercom. Tell me about your current setup—what's the specific bottleneck you're trying to automate right now?