Automate HubSpot & Asana

Stop paying for mismatched spreadsheets. Sync data between HubSpot and Asana in real-time, so you can manage your operations without the busywork.

Get This Workflow Built

Custom API Integration

Secure Data Transfer

Done-For-You Setup

How the Data Flows

graph LR
    subgraph Source ["HubSpot"]
        T1(["All Forms List"])
    end
    
    subgraph Middleware ["Enterprise Integration Core"]
        W[CRON API
Poller] --> V{Validation
& Auth}
        V -->|Fail| DLQ[Dead Letter
Queue]
        V -->|Pass| Map[Data Mapping
& Transformation]
        Map --> Retry[Rate Limiting
& Retries]
    end
    
    subgraph Target ["Asana"]
        A1(["Add Tag to Task"])
    end

    T1 -->|JSON Payload| W
    Retry -->|Authenticated API POST| A1

    style Source fill:transparent,stroke:#cbd5e1,stroke-dasharray: 5 5
    style Target fill:transparent,stroke:#cbd5e1,stroke-dasharray: 5 5
    style Middleware fill:#f8fafc,stroke:#94a3b8,stroke-width:2px
    style T1 fill:#3b82f6,stroke:#fff,stroke-width:2px,color:#fff
    style W fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style V fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style Map fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style Retry fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style DLQ fill:#ef4444,stroke:#fff,stroke-width:1px,color:#fff
    style A1 fill:#e11d48,stroke:#fff,stroke-width:2px,color:#fff

When Hubspot and Asana operate independently, critical data such as deal statuses and task assignments can become misaligned. For instance, a sales team may update a deal in Hubspot, but if that change isn't reflected in Asana, the project management team could be working off outdated information. This leads to wasted hours as team members manually cross-reference data between systems, often resulting in duplicated efforts or missed deadlines.

Top Ways to Automate HubSpot & Asana

Automated Task Creation: Instantly create Asana tasks from HubSpot marketing activities, ensuring your team is always aligned with the latest campaign requirements without manual entry.
Real-Time Status Updates: Automatically sync project statuses between HubSpot and Asana, providing your marketing and project management teams with real-time visibility into progress and deadlines.
Centralized Reporting: Generate comprehensive reports that pull data from both platforms, allowing for informed decision-making and streamlined communication across departments.

How to Build the HubSpot → Asana Sync

In Hubspot, navigate to Settings > Integrations > Webhooks and create a new webhook. Set the trigger event to 'Deal Stage Changed'.
Configure the webhook URL to point to your middleware service that will handle the data transfer.
In your middleware, listen for incoming POST requests on the endpoint defined in the webhook. Extract relevant payload data such as dealId, dealStage, and associatedContacts.
Using the Asana REST API, make a POST request to the endpoint https://app.asana.com/api/1.0/tasks. Include the extracted data in the request body to create or update tasks based on the deal stage.
Ensure that the Asana task includes the name field corresponding to the deal name and the notes field containing details from the Hubspot deal.

Developer Warnings & API Gotchas

Ensure that the dealId from Hubspot is correctly mapped to the Asana task's externalId. If this mapping is incorrect, updates may not link back to the original deal.
Be cautious with the dealStage values; if they don't match the task statuses in Asana, the logic for task creation and updates could fail.
Watch for data type mismatches in the payload; for example, if associatedContacts is an array in Hubspot, ensure your middleware correctly formats this for Asana's expected input.

Supported API Operations

We leverage official, stable endpoints to ensure secure data transfer. No deprecated legacy routes.

When this happens in HubSpot... All Forms List

Do this in Asana Add Tag to Task
When this happens in HubSpot... CRM Object Property Recently Updated

Do this in Asana Add Task to Section of Project
When this happens in HubSpot... CRM Object Recently Created

Do this in Asana Add Task to Section of Project (Legacy)
When this happens in HubSpot... CRM Object Recently Updated

Do this in Asana Attach File
When this happens in HubSpot... Company Recently Created or Updated

Do this in Asana Create Comment/Story

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