Automate HubSpot & ActiveCampaign

Stop paying for mismatched spreadsheets. Sync data between HubSpot and ActiveCampaign in real-time, so you can manage your operations without the busywork.

Get This Workflow Built

Custom API Integration

Secure Data Transfer

Done-For-You Setup

How the Data Flows

graph LR
    subgraph Source ["HubSpot"]
        T1(["All Forms List"])
    end
    
    subgraph Middleware ["Enterprise Integration Core"]
        W[CRON API
Poller] --> V{Validation
& Auth}
        V -->|Fail| DLQ[Dead Letter
Queue]
        V -->|Pass| Map[Data Mapping
& Transformation]
        Map --> Retry[Rate Limiting
& Retries]
    end
    
    subgraph Target ["ActiveCampaign"]
        A1(["Add Contact Note"])
    end

    T1 -->|JSON Payload| W
    Retry -->|Authenticated API POST| A1

    style Source fill:transparent,stroke:#cbd5e1,stroke-dasharray: 5 5
    style Target fill:transparent,stroke:#cbd5e1,stroke-dasharray: 5 5
    style Middleware fill:#f8fafc,stroke:#94a3b8,stroke-width:2px
    style T1 fill:#3b82f6,stroke:#fff,stroke-width:2px,color:#fff
    style W fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style V fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style Map fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style Retry fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style DLQ fill:#ef4444,stroke:#fff,stroke-width:1px,color:#fff
    style A1 fill:#e11d48,stroke:#fff,stroke-width:2px,color:#fff

When HubSpot and ActiveCampaign operate in isolation, lead data often becomes fragmented. For instance, when a new lead fills out a form in HubSpot, the sales team manually enters this information into ActiveCampaign for follow-up campaigns. This process not only wastes valuable time but also risks human error, such as incorrect email addresses or missing fields, leading to lost opportunities. The marketing team is left with outdated information, resulting in ineffective campaigns that fail to reach potential customers in a timely manner.

Top Ways to Automate HubSpot & ActiveCampaign

Automated Lead Syncing: Instantly sync leads and contacts between HubSpot and ActiveCampaign, ensuring your sales and marketing teams always have access to the most up-to-date information, reducing manual data entry and errors.
Triggered Campaigns: Set up automated campaigns in ActiveCampaign that trigger based on actions taken in HubSpot, such as form submissions or page views, allowing for timely and relevant follow-ups that enhance customer engagement.
Comprehensive Reporting: Generate consolidated reports that pull data from both platforms, providing insights into customer behavior and campaign performance, enabling data-driven decision-making and strategic planning.

How to Build the HubSpot → ActiveCampaign Sync

In HubSpot, navigate to the 'Workflows' section and create a new workflow that triggers on 'Form Submission'. Select the specific form you want to monitor.
Set up a webhook action within the workflow. Use the endpoint https://your-activecampaign-url/api/3/contact/sync to send data to ActiveCampaign.
In the webhook settings, ensure you include the following payload: { "contact": { "email": "{{contact.email}}", "firstName": "{{contact.firstname}}", "lastName": "{{contact.lastname}}" } }. This will send the lead's email, first name, and last name to ActiveCampaign.
In ActiveCampaign, ensure that the 'Contacts' API endpoint is ready to accept incoming data. You may need to create custom fields if they don't already exist to match the data being sent from HubSpot.
Test the integration by submitting the HubSpot form and verifying that the contact appears correctly in ActiveCampaign with all fields populated.

Developer Warnings & API Gotchas

Ensure that the field names in the HubSpot webhook payload match exactly with the field names in ActiveCampaign. For example, if you send 'firstName' in the payload, it should correspond to a field named 'firstName' in ActiveCampaign, or else the data will not map correctly.
Be cautious with the data types; HubSpot may send fields as strings while ActiveCampaign may expect integers or booleans. Double-check the expected data types in ActiveCampaign's API documentation.
Watch for duplicate entries in ActiveCampaign if the same lead submits the HubSpot form multiple times. Implement logic in ActiveCampaign to handle duplicates appropriately.

Supported API Operations

We leverage official, stable endpoints to ensure secure data transfer. No deprecated legacy routes.

When this happens in HubSpot... All Forms List

Do this in ActiveCampaign Add Contact Note
When this happens in HubSpot... CRM Object Property Recently Updated

Do this in ActiveCampaign Add Contact to Account
When this happens in HubSpot... CRM Object Recently Created

Do this in ActiveCampaign Add Deal Pipeline
When this happens in HubSpot... CRM Object Recently Updated

Do this in ActiveCampaign Add Deal Stage
When this happens in HubSpot... Company Recently Created or Updated

Do this in ActiveCampaign Add Deal Task Type

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I can see you're looking at mapping HubSpot to ActiveCampaign. Tell me about your current setup—what's the specific bottleneck you're trying to automate right now?