Automate Google Forms & Klaviyo

Stop paying for mismatched spreadsheets. Sync data between Google Forms and Klaviyo in real-time, so you can manage your operations without the busywork.

Get This Workflow Built

Custom API Integration

Secure Data Transfer

Done-For-You Setup

How the Data Flows

graph LR
    subgraph Source ["Google Forms"]
        T1(["Fetch Custom Actions"])
    end
    
    subgraph Middleware ["Enterprise Integration Core"]
        W[CRON API
Poller] --> V{Validation
& Auth}
        V -->|Fail| DLQ[Dead Letter
Queue]
        V -->|Pass| Map[Data Mapping
& Transformation]
        Map --> Retry[Rate Limiting
& Retries]
    end
    
    subgraph Target ["Klaviyo"]
        A1(["Add Profile to List"])
    end

    T1 -->|JSON Payload| W
    Retry -->|Authenticated API POST| A1

    style Source fill:transparent,stroke:#cbd5e1,stroke-dasharray: 5 5
    style Target fill:transparent,stroke:#cbd5e1,stroke-dasharray: 5 5
    style Middleware fill:#f8fafc,stroke:#94a3b8,stroke-width:2px
    style T1 fill:#3b82f6,stroke:#fff,stroke-width:2px,color:#fff
    style W fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style V fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style Map fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style Retry fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style DLQ fill:#ef4444,stroke:#fff,stroke-width:1px,color:#fff
    style A1 fill:#e11d48,stroke:#fff,stroke-width:2px,color:#fff

When Google Forms are used to collect customer information, the data is often manually transferred to Klaviyo for email marketing campaigns. This process can lead to errors, such as incorrect email addresses or missing fields, particularly if the form collects multiple responses. The marketing team spends hours cross-referencing entries, which could be easily avoided if the data flowed directly into Klaviyo, leaving them frustrated and unable to focus on more strategic tasks.

Top Ways to Automate Google Forms & Klaviyo

Automated Subscriber Management: Instantly sync responses from Google Forms to Klaviyo, ensuring your email lists are always up-to-date and accurately reflect your audience's interests.
Targeted Email Campaigns: Automatically trigger personalized email sequences in Klaviyo based on specific responses collected through Google Forms, enhancing engagement and conversion rates.
Real-Time Analytics: Gain immediate insights by consolidating data from Google Forms into Klaviyo, allowing for data-driven decisions and optimized marketing strategies without manual intervention.

How to Build the Google Forms → Klaviyo Sync

In Google Forms, set up a webhook to trigger on form submission. Use the standard webhook URL to send data to your integration service.
Configure the webhook to send a JSON payload containing the necessary fields, such as 'email', 'first_name', and 'last_name'.
In your integration service, listen for incoming POST requests at the specified webhook endpoint.
Extract the relevant data from the JSON payload received from Google Forms.
Prepare a POST request to the Klaviyo REST API endpoint at 'https://a.klaviyo.com/api/v1/people/' with the extracted data.
Include the required headers: 'Authorization: KLV-API-KEY' and 'Content-Type: application/json'.
Send the POST request to Klaviyo, ensuring the payload matches the expected structure for creating a new profile.

Developer Warnings & API Gotchas

Ensure that the field names in the Google Forms JSON payload exactly match the expected field names in Klaviyo. A mismatch can lead to data not being inserted correctly.
Be cautious with the data types; for example, Klaviyo may expect 'email' to be a string, while Google Forms may send it as an object if not configured properly.
Watch for duplicate entries in Klaviyo; if the same email is submitted multiple times, you may need to implement logic to check for existing profiles before creating new ones.

Supported API Operations

We leverage official, stable endpoints to ensure secure data transfer. No deprecated legacy routes.

When this happens in Google Forms... Fetch Custom Actions

Do this in Klaviyo Add Profile to List
When this happens in Google Forms... List Forms

Do this in Klaviyo Add Tag to List
When this happens in Google Forms... New Form Response

Do this in Klaviyo Add Tag to Segment
When this happens in Google Forms... New or Updated Form Response

Do this in Klaviyo Create Event

SyncMatrix Experts

Available for Hire

We are an AI-powered automation team. We build custom, reliable API workflows that eliminate manual data entry.

Speak with an Integration Architect

We build custom API workflows that don't hit rate limits.

I can see you're looking at mapping Google Forms to Klaviyo. Tell me about your current setup—what's the specific bottleneck you're trying to automate right now?