Automate Gmail & Intercom

Stop paying for mismatched spreadsheets. Sync data between Gmail and Intercom in real-time, so you can manage your operations without the busywork.

Get This Workflow Built

Custom API Integration

Secure Data Transfer

Done-For-You Setup

How the Data Flows

graph LR
    subgraph Source ["Gmail"]
        T1(["List Aliases"])
    end
    
    subgraph Middleware ["Enterprise Integration Core"]
        W[CRON API
Poller] --> V{Validation
& Auth}
        V -->|Fail| DLQ[Dead Letter
Queue]
        V -->|Pass| Map[Data Mapping
& Transformation]
        Map --> Retry[Rate Limiting
& Retries]
    end
    
    subgraph Target ["Intercom"]
        A1(["Add Event Legacy"])
    end

    T1 -->|JSON Payload| W
    Retry -->|Authenticated API POST| A1

    style Source fill:transparent,stroke:#cbd5e1,stroke-dasharray: 5 5
    style Target fill:transparent,stroke:#cbd5e1,stroke-dasharray: 5 5
    style Middleware fill:#f8fafc,stroke:#94a3b8,stroke-width:2px
    style T1 fill:#3b82f6,stroke:#fff,stroke-width:2px,color:#fff
    style W fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style V fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style Map fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style Retry fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style DLQ fill:#ef4444,stroke:#fff,stroke-width:1px,color:#fff
    style A1 fill:#e11d48,stroke:#fff,stroke-width:2px,color:#fff

When Gmail and Intercom operate independently, customer inquiries sent via email can fall through the cracks. For instance, if a support request arrives in Gmail, the support team must manually extract the customer's email, subject, and message body, then enter this information into Intercom. This process not only consumes valuable time but also increases the likelihood of human error, such as missing critical details or entering incorrect data. As a result, the support team may struggle to maintain accurate records, leading to delayed responses and frustrated customers.

Top Ways to Automate Gmail & Intercom

Automated Ticket Creation: Instantly convert emails from Gmail into support tickets in Intercom, ensuring no customer inquiry goes unanswered and reducing response times.
Contextual Customer Insights: Automatically sync customer interactions from Gmail to Intercom, providing your support team with complete context for every conversation, enhancing personalized service.
Follow-Up Reminders: Set automated reminders in Intercom based on Gmail interactions, ensuring timely follow-ups and improving customer engagement without manual tracking.

How to Build the Gmail → Intercom Sync

In Gmail, set up a Standard Webhook to listen for new incoming emails. Configure the webhook to trigger on the 'New Email' event.
Extract the relevant data from the incoming email payload, specifically the sender's email address, subject, and body content.
Format the extracted data into a JSON object that matches the Intercom API requirements. Example structure: { "email": "sender@example.com", "subject": "Email Subject", "message": "Email Body" }.
Use the Intercom REST API to create a new conversation. Make a POST request to the endpoint https://api.intercom.io/conversations with the formatted JSON object as the request body.
Verify the response from Intercom to ensure the conversation was created successfully and handle any errors accordingly.

Developer Warnings & API Gotchas

Ensure that the email body is properly sanitized to avoid any issues with special characters when sending the data to Intercom.
Be cautious of the email format; if the email is in HTML format, you may need to convert it to plain text before sending it to Intercom to prevent rendering issues.
Double-check the mapping of the sender's email to the Intercom user; if the user does not exist in Intercom, you may need to create a new user beforehand, which requires additional API calls.

Supported API Operations

We leverage official, stable endpoints to ensure secure data transfer. No deprecated legacy routes.

When this happens in Gmail... List Aliases

Do this in Intercom Add Event (Legacy)
When this happens in Gmail... List Contact Groups

Do this in Intercom Add Note
When this happens in Gmail... List Messages

Do this in Intercom Add Tag to Contact
When this happens in Gmail... New Attachment

Do this in Intercom Add Tag to User (Legacy)
When this happens in Gmail... New Conversation

Do this in Intercom Add/Remove Tag on Company

SyncMatrix Experts

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I can see you're looking at mapping Gmail to Intercom. Tell me about your current setup—what's the specific bottleneck you're trying to automate right now?