SyncMatrix.
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Automate Gmail & HubSpot

Stop paying for mismatched spreadsheets. Sync data between Gmail and HubSpot in real-time, so you can manage your operations without the busywork.

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Custom API Integration
Secure Data Transfer
Done-For-You Setup

How the Data Flows

graph LR
    subgraph Source ["Gmail"]
        T1(["List Aliases"])
    end
    
    subgraph Middleware ["Enterprise Integration Core"]
        W[CRON API
Poller] --> V{Validation
& Auth}
        V -->|Fail| DLQ[Dead Letter
Queue]
        V -->|Pass| Map[Data Mapping
& Transformation]
        Map --> Retry[Rate Limiting
& Retries]
    end
    
    subgraph Target ["HubSpot"]
        A1(["Add Contact to List"])
    end

    T1 -->|JSON Payload| W
    Retry -->|Authenticated API POST| A1

    style Source fill:transparent,stroke:#cbd5e1,stroke-dasharray: 5 5
    style Target fill:transparent,stroke:#cbd5e1,stroke-dasharray: 5 5
    style Middleware fill:#f8fafc,stroke:#94a3b8,stroke-width:2px
    style T1 fill:#3b82f6,stroke:#fff,stroke-width:2px,color:#fff
    style W fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style V fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style Map fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style Retry fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style DLQ fill:#ef4444,stroke:#fff,stroke-width:1px,color:#fff
    style A1 fill:#e11d48,stroke:#fff,stroke-width:2px,color:#fff
When Gmail and Hubspot operate independently, sales teams face significant delays in tracking customer interactions. For instance, if a sales representative receives an email from a lead but fails to manually input that interaction into Hubspot, crucial data like email timestamps and conversation context is lost. This results in wasted time for the sales team as they scramble to recall past communications, ultimately hindering their ability to engage effectively with potential clients.

Top Ways to Automate Gmail & HubSpot

  • Automated Lead Capture: Instantly sync new leads from Gmail to HubSpot, ensuring that every inquiry is tracked and followed up on without manual data entry.
  • Streamlined Email Tracking: Automatically log all Gmail communications in HubSpot, providing a complete view of customer interactions and enhancing team collaboration.
  • Personalized Follow-Up Sequences: Trigger tailored email follow-ups based on HubSpot's engagement metrics, ensuring timely and relevant communication that drives conversions.

How to Build the Gmail → HubSpot Sync

  1. Set up a webhook in Gmail to listen for new email events. Use the endpoint https://www.googleapis.com/gmail/v1/users/me/messages to capture incoming emails.
  2. Configure the webhook to trigger on the messages.insert event, ensuring the payload includes relevant fields such as from, subject, and snippet.
  3. Extract the necessary data from the webhook payload, focusing on the from email address and snippet for context.
  4. Use the Hubspot API to insert this data into the CRM. POST to https://api.hubapi.com/engagements/v1/engagements with the following JSON structure:
    • {

Supported API Operations

We leverage official, stable endpoints to ensure secure data transfer. No deprecated legacy routes.

  • When this happens in Gmail... List Aliases
    Do this in HubSpot Add Contact to List
  • When this happens in Gmail... List Contact Groups
    Do this in HubSpot Add Contact to Workflow
  • When this happens in Gmail... List Messages
    Do this in HubSpot Create Associations
  • When this happens in Gmail... New Attachment
    Do this in HubSpot Create COS Blog Post
  • When this happens in Gmail... New Conversation
    Do this in HubSpot Create CRM Object

SyncMatrix Experts

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I can see you're looking at mapping Gmail to HubSpot. Tell me about your current setup—what's the specific bottleneck you're trying to automate right now?