Automate Asana & Klaviyo

Stop paying for mismatched spreadsheets. Sync data between Asana and Klaviyo in real-time, so you can manage your operations without the busywork.

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Custom API Integration

Secure Data Transfer

Done-For-You Setup

How the Data Flows

graph LR
    subgraph Source ["Asana"]
        T1(["Completed Task"])
    end
    
    subgraph Middleware ["Enterprise Integration Core"]
        W[CRON API
Poller] --> V{Validation
& Auth}
        V -->|Fail| DLQ[Dead Letter
Queue]
        V -->|Pass| Map[Data Mapping
& Transformation]
        Map --> Retry[Rate Limiting
& Retries]
    end
    
    subgraph Target ["Klaviyo"]
        A1(["Add Profile to List"])
    end

    T1 -->|JSON Payload| W
    Retry -->|Authenticated API POST| A1

    style Source fill:transparent,stroke:#cbd5e1,stroke-dasharray: 5 5
    style Target fill:transparent,stroke:#cbd5e1,stroke-dasharray: 5 5
    style Middleware fill:#f8fafc,stroke:#94a3b8,stroke-width:2px
    style T1 fill:#3b82f6,stroke:#fff,stroke-width:2px,color:#fff
    style W fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style V fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style Map fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style Retry fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style DLQ fill:#ef4444,stroke:#fff,stroke-width:1px,color:#fff
    style A1 fill:#e11d48,stroke:#fff,stroke-width:2px,color:#fff

When Asana tasks are created or updated, the marketing team often misses critical information that should trigger targeted campaigns in Klaviyo. For instance, if a task is marked as 'Completed' in Asana but not reflected in Klaviyo, the email automation for follow-up communications fails to initiate. This leads to manual data entry where team members must cross-reference Asana task statuses with Klaviyo lists, wasting hours each week and risking missed opportunities for engagement.

Top Ways to Automate Asana & Klaviyo

Automated Task Creation: Automatically generate Asana tasks from Klaviyo campaigns, ensuring that marketing initiatives are seamlessly tracked and managed within your project management system.
Real-Time Project Updates: Sync project updates from Asana to Klaviyo, allowing your marketing team to send timely communications based on the latest project statuses, enhancing customer engagement.
Performance Reporting: Create automated reports that pull data from both platforms, providing insights into project performance and campaign effectiveness, enabling data-driven decision-making.

How to Build the Asana → Klaviyo Sync

In Asana, set up a Standard Webhook to listen for task updates. Use the endpoint: https://app.asana.com/api/v1/webhooks to create a webhook for the project you want to monitor.
Configure the webhook to trigger on task creation and completion events. Ensure you are capturing the payload data including task.id, task.name, and task.completed.
Once a task is created or updated, parse the webhook payload to check if task.completed is true.
If the task is completed, prepare a POST request to the Klaviyo API at https://a.klaviyo.com/api/v1/people.
In the POST request, include the following JSON payload: { "data": { "type": "person", "attributes": { "email": "example@example.com", "properties": { "task_id": "", "task_name": "", "task_status": "completed" } } } }}.
Send the POST request with the appropriate headers, including your Klaviyo API key in the authorization header.

Developer Warnings & API Gotchas

Ensure that the task.id from Asana is correctly mapped to a unique identifier in Klaviyo; otherwise, you may end up creating duplicate records.
Be cautious with the payload size; if you are sending too many tasks in a single update, Klaviyo may truncate the data, leading to incomplete records.
Verify the data types for properties sent to Klaviyo; for instance, sending a boolean value for task.completed may not be compatible if Klaviyo expects a string representation.

Supported API Operations

We leverage official, stable endpoints to ensure secure data transfer. No deprecated legacy routes.

When this happens in Asana... Completed Task

Do this in Klaviyo Add Profile to List
When this happens in Asana... Empty List

Do this in Klaviyo Add Tag to List
When this happens in Asana... Empty Listing (Dynamic Dropdown)

Do this in Klaviyo Add Tag to Segment
When this happens in Asana... Fetch Custom Actions

Do this in Klaviyo Create Event
When this happens in Asana... List Projects

Do this in Klaviyo Create List

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I can see you're looking at mapping Asana to Klaviyo. Tell me about your current setup—what's the specific bottleneck you're trying to automate right now?