Automate Asana & Keap

Stop paying for mismatched spreadsheets. Sync data between Asana and Keap in real-time, so you can manage your operations without the busywork.

Get This Workflow Built

Custom API Integration

Secure Data Transfer

Done-For-You Setup

How the Data Flows

graph LR
    subgraph Source ["Asana"]
        T1(["Completed Task"])
    end
    
    subgraph Middleware ["Enterprise Integration Core"]
        W[CRON API
Poller] --> V{Validation
& Auth}
        V -->|Fail| DLQ[Dead Letter
Queue]
        V -->|Pass| Map[Data Mapping
& Transformation]
        Map --> Retry[Rate Limiting
& Retries]
    end
    
    subgraph Target ["Keap"]
        A1(["Add a Product to an Invoice"])
    end

    T1 -->|JSON Payload| W
    Retry -->|Authenticated API POST| A1

    style Source fill:transparent,stroke:#cbd5e1,stroke-dasharray: 5 5
    style Target fill:transparent,stroke:#cbd5e1,stroke-dasharray: 5 5
    style Middleware fill:#f8fafc,stroke:#94a3b8,stroke-width:2px
    style T1 fill:#3b82f6,stroke:#fff,stroke-width:2px,color:#fff
    style W fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style V fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style Map fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style Retry fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style DLQ fill:#ef4444,stroke:#fff,stroke-width:1px,color:#fff
    style A1 fill:#e11d48,stroke:#fff,stroke-width:2px,color:#fff

When Asana tasks are created or updated, the corresponding client records in Keap often remain outdated. For instance, if a project manager assigns a task to a team member in Asana without updating the client status in Keap, the sales team may be working with stale information. This misalignment leads to wasted efforts, as the sales team spends hours manually cross-referencing task updates with client records, only to discover discrepancies that could have been avoided with proper integration.

Top Ways to Automate Asana & Keap

Automated Task Creation: Instantly create tasks in Asana from new leads or opportunities in Keap, ensuring your team is always on top of follow-ups and project initiation.
Real-Time Status Updates: Automatically update Keap contact records when project statuses change in Asana, providing your sales and support teams with the latest information to enhance customer interactions.
Streamlined Reporting: Generate comprehensive reports that pull data from both Asana and Keap, allowing for better visibility into project progress and customer engagement metrics without manual data entry.

How to Build the Asana → Keap Sync

Set up a webhook in Asana to listen for task creation and updates. Use the endpoint: https://app.asana.com/api/1.0/webhooks and subscribe to the tasks resource.
In the webhook payload, extract the gid of the task, along with any relevant fields such as name, assignee, and completed status.
For each task update, format the extracted data into a JSON object that matches the Keap API requirements. For example, include the task_name, assignee_email, and status.
POST the formatted JSON object to the Keap REST API using the endpoint: https://api.keap.com/developer/v1/crm/contacts. Ensure you include the necessary authentication headers.

Developer Warnings & API Gotchas

Ensure that the assignee_email from Asana matches the email format expected by Keap; otherwise, the API will reject the contact creation.
Be mindful of task updates; if a task is marked as completed in Asana, ensure that the corresponding client status is also updated in Keap to avoid confusion about project progress.
When extracting the gid from the webhook payload, verify that it corresponds to an existing contact in Keap; otherwise, you may inadvertently create duplicate records.

Supported API Operations

We leverage official, stable endpoints to ensure secure data transfer. No deprecated legacy routes.

When this happens in Asana... Completed Task

Do this in Keap Add a Product to an Invoice
When this happens in Asana... Empty List

Do this in Keap Create Company
When this happens in Asana... Empty Listing (Dynamic Dropdown)

Do this in Keap Create Invoice
When this happens in Asana... Fetch Custom Actions

Do this in Keap Create Note
When this happens in Asana... List Projects

Do this in Keap Create Product

SyncMatrix Experts

Available for Hire

We are an AI-powered automation team. We build custom, reliable API workflows that eliminate manual data entry.

Speak with an Integration Architect

We build custom API workflows that don't hit rate limits.

I can see you're looking at mapping Asana to Keap. Tell me about your current setup—what's the specific bottleneck you're trying to automate right now?