Automate Asana & Intercom

Stop paying for mismatched spreadsheets. Sync data between Asana and Intercom in real-time, so you can manage your operations without the busywork.

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Custom API Integration

Secure Data Transfer

Done-For-You Setup

How the Data Flows

graph LR
    subgraph Source ["Asana"]
        T1(["Completed Task"])
    end
    
    subgraph Middleware ["Enterprise Integration Core"]
        W[CRON API
Poller] --> V{Validation
& Auth}
        V -->|Fail| DLQ[Dead Letter
Queue]
        V -->|Pass| Map[Data Mapping
& Transformation]
        Map --> Retry[Rate Limiting
& Retries]
    end
    
    subgraph Target ["Intercom"]
        A1(["Add Event Legacy"])
    end

    T1 -->|JSON Payload| W
    Retry -->|Authenticated API POST| A1

    style Source fill:transparent,stroke:#cbd5e1,stroke-dasharray: 5 5
    style Target fill:transparent,stroke:#cbd5e1,stroke-dasharray: 5 5
    style Middleware fill:#f8fafc,stroke:#94a3b8,stroke-width:2px
    style T1 fill:#3b82f6,stroke:#fff,stroke-width:2px,color:#fff
    style W fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style V fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style Map fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style Retry fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style DLQ fill:#ef4444,stroke:#fff,stroke-width:1px,color:#fff
    style A1 fill:#e11d48,stroke:#fff,stroke-width:2px,color:#fff

When Asana tasks are created or updated, the customer support team using Intercom often remains unaware of these changes, leading to missed context in customer interactions. For instance, if a task assigned to a developer is marked as 'In Progress' in Asana, but this status is not reflected in Intercom, support agents may provide outdated information to customers. This results in manual checks by the support team, who must cross-reference Asana to ensure they have the latest task updates, wasting valuable time and creating potential customer dissatisfaction.

Top Ways to Automate Asana & Intercom

Automated Task Creation: Instantly create Asana tasks from Intercom conversations, ensuring that customer feedback and support requests are tracked and addressed without manual entry.
Real-Time Status Updates: Automatically update Intercom with the latest project statuses from Asana, providing your support team with accurate information to enhance customer interactions.
Seamless Communication: Enable automatic notifications in Intercom for any changes made in Asana, keeping all stakeholders informed and aligned on project developments.

How to Build the Asana → Intercom Sync

Set up a webhook in Asana to listen for task updates. Use the endpoint: https://app.asana.com/api/1.0/webhooks and specify the resource as the project ID you want to monitor.
Configure the webhook to trigger on task.updated events. This will send a payload containing the task ID and its updated status to your specified callback URL.
In your callback handler, extract the task.id and task.status from the webhook payload.
Use the Intercom REST API to create or update a user note. Send a POST request to https://api.intercom.io/messages with the following payload: { "type": "user", "message_type": "comment", "body": "Task ID: {task.id} is now {task.status}." }.
Ensure that the Intercom API call includes the appropriate authentication headers, such as Authorization: Bearer YOUR_ACCESS_TOKEN.

Developer Warnings & API Gotchas

Ensure that the task status values in Asana match the expected values in Intercom. For example, if Asana uses 'In Progress' and Intercom expects 'Ongoing', this mismatch will cause confusion in your messaging.
Be cautious of the payload size when sending task updates to Intercom. If the task description is too lengthy, it may exceed the character limit for the Intercom message body.
When handling the webhook payload, make sure to validate the incoming request to confirm it is genuinely from Asana, preventing unauthorized access or data corruption.

Supported API Operations

We leverage official, stable endpoints to ensure secure data transfer. No deprecated legacy routes.

When this happens in Asana... Completed Task

Do this in Intercom Add Event (Legacy)
When this happens in Asana... Empty List

Do this in Intercom Add Note
When this happens in Asana... Empty Listing (Dynamic Dropdown)

Do this in Intercom Add Tag to Contact
When this happens in Asana... Fetch Custom Actions

Do this in Intercom Add Tag to User (Legacy)
When this happens in Asana... List Projects

Do this in Intercom Add/Remove Tag on Company

SyncMatrix Experts

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I can see you're looking at mapping Asana to Intercom. Tell me about your current setup—what's the specific bottleneck you're trying to automate right now?