Automate Asana & HubSpot

Stop paying for mismatched spreadsheets. Sync data between Asana and HubSpot in real-time, so you can manage your operations without the busywork.

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Custom API Integration

Secure Data Transfer

Done-For-You Setup

How the Data Flows

graph LR
    subgraph Source ["Asana"]
        T1(["Completed Task"])
    end
    
    subgraph Middleware ["Enterprise Integration Core"]
        W[CRON API
Poller] --> V{Validation
& Auth}
        V -->|Fail| DLQ[Dead Letter
Queue]
        V -->|Pass| Map[Data Mapping
& Transformation]
        Map --> Retry[Rate Limiting
& Retries]
    end
    
    subgraph Target ["HubSpot"]
        A1(["Add Contact to List"])
    end

    T1 -->|JSON Payload| W
    Retry -->|Authenticated API POST| A1

    style Source fill:transparent,stroke:#cbd5e1,stroke-dasharray: 5 5
    style Target fill:transparent,stroke:#cbd5e1,stroke-dasharray: 5 5
    style Middleware fill:#f8fafc,stroke:#94a3b8,stroke-width:2px
    style T1 fill:#3b82f6,stroke:#fff,stroke-width:2px,color:#fff
    style W fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style V fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style Map fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style Retry fill:#1f2937,stroke:#fff,stroke-width:1px,color:#fff
    style DLQ fill:#ef4444,stroke:#fff,stroke-width:1px,color:#fff
    style A1 fill:#e11d48,stroke:#fff,stroke-width:2px,color:#fff

When Asana tasks are created without integration to HubSpot, sales teams miss critical updates on project statuses, leading to miscommunication. For instance, if a task is marked as 'Completed' in Asana, but this status isn't reflected in HubSpot, sales representatives may follow up on outdated information, wasting valuable time. The marketing team, relying on HubSpot for project timelines, is left in the dark, resulting in delays and potential revenue loss as they wait for manual updates from the project management team.

Top Ways to Automate Asana & HubSpot

Automated Task Creation: Instantly create Asana tasks from HubSpot deals, ensuring that your project management team is always aligned with sales activities and deadlines.
Real-Time Status Updates: Automatically sync updates between Asana and HubSpot, allowing your marketing and sales teams to have access to the latest project statuses without manual intervention.
Streamlined Reporting: Generate comprehensive reports that pull data from both platforms, providing insights into project progress and customer engagement, facilitating informed decision-making.

How to Build the Asana → HubSpot Sync

In Asana, navigate to the project where you want to set up the webhook. Click on 'Customize' in the top right corner and select 'Webhooks'.
Create a new webhook by specifying the URL endpoint where you want to send the data. This will be your server endpoint that listens for Asana webhook events.
Set the event type to 'task.updated' to capture changes to task statuses. This will send a payload containing task details, including the task ID and its new status.
On your server, set up an endpoint (e.g., '/webhook/asana') to receive the POST requests from Asana. Extract the task ID and the new status from the incoming payload.
Using the HubSpot API, prepare a POST request to the endpoint '/crm/v3/objects/tasks/{taskId}' where {taskId} is the ID of the task you extracted. Include the updated status in the request body to reflect the change in HubSpot.
Ensure that your server responds with a 200 status code to acknowledge receipt of the webhook from Asana.

Developer Warnings & API Gotchas

Asana sends the entire task object in the webhook payload, which may contain nested fields. Ensure you correctly parse the JSON to extract only the 'id' and 'completed' status for the HubSpot API call.
HubSpot requires specific status values (e.g., 'completed', 'in progress') that may differ from Asana's terminology. Confirm that the status mapping is accurate to avoid incorrect updates in HubSpot.
Be aware of the potential for duplicate webhook calls from Asana. Implement idempotency checks on your server to prevent multiple updates for the same task event.

Supported API Operations

We leverage official, stable endpoints to ensure secure data transfer. No deprecated legacy routes.

When this happens in Asana... Completed Task

Do this in HubSpot Add Contact to List
When this happens in Asana... Empty List

Do this in HubSpot Add Contact to Workflow
When this happens in Asana... Empty Listing (Dynamic Dropdown)

Do this in HubSpot Create Associations
When this happens in Asana... Fetch Custom Actions

Do this in HubSpot Create COS Blog Post
When this happens in Asana... List Projects

Do this in HubSpot Create CRM Object

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I can see you're looking at mapping Asana to HubSpot. Tell me about your current setup—what's the specific bottleneck you're trying to automate right now?